Last month, an AI agent managed promotional pricing across 12 markets. It analyzed competitors, adjusted margins, coordinated with partners, and executed changes—without asking anyone. The marketing directors found out when they saw the results.
Welcome to the agentic era.

In this high-impact session, Shelly Palmer cuts through the hype to deliver what leaders actually need: a new vocabulary for AI (Model, Harness, System, Agent), a proven framework for deployment (Context & Evals), and the five shifts that will define winners in 2026—from "Share of Prompt" to why your organization must "Default to Distrust."

The technology is ready. Are you?