When does it pay off to leave money behind? For the past 24 years, the NACS show has been quietly doing just that. Bob Hughes, Vice President, NACS, shares their success strategy.

NACS does not leave it to the exhibitors to decide how big the next show will be. Their consistent success is built on making growth thoughtful, controlled, and intentional.

Counter-intuitively, they don’t conduct an onsite space drawing and don’t necessarily allow exhibitors to buy as much space as they want. Yet, the show always has a waiting list, and year-round engagement is thriving.

There’s a lot more to what NACS is doing. It’s all working, and it’s been working for a very long time. You’ve waited 24 years to hear this.