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90 mins
This 90-minute pre-ECEF session is a high-level executive roundtable for event professionals to engage in candid, peer-to-peer dialogue about the external forces reshaping U.S.-based events.
Global economic shifts, evolving trade dynamics and changing business conditions are influencing travel patterns, exhibitor investment, international participation and our industry as a collective. For many organizers, the variables that once felt occasional now show up in every planning conversation – impacting budgets, sales cycles and growth assumptions. These pressures are simply part of the environment we’re operating in.
Moderated by industry peers, the discussion will center on how these conditions should inform event strategy, attendee marketing, exhibitor and sponsor sales, international visitor acquisition and financial planning. There will be no lectures or PowerPoints — just focused executive dialogue. Participants will hear how fellow organizers are adapting, compare approaches and leave with practical insight to guide decisions in the months ahead.
RSVP: https://www.mdg.agency/news/leading-era-permanent-disruption/
Note: Does not include ECEF registration.
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Grand Hyatt Washington, Washington DC90 mins
Relax, meet new faces, and reconnect with valued colleagues.
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