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Back by popular demand – an interactive, high-level roundtable covering everything you need to know now to build back your international audience base. Presented by mdg, A Freeman Company in conjunction with SISO and UFI, this fast-paced, 90-minute session will begin with an economic global overview, transition into an international marketing strategy discussion and end with practical tips that will guide the translation of strategy into tactical execution.
Registration is complimentary, but space is limited. Please reserve your seat by Monday, May 23. Registering for this event does NOT include registration for ECEF.
Speakers: Kai Hattendorf, Managing Director of UFI; Ken Holsinger, Senior Vice President of Strategy at Freeman; Tom Mitchell, President of Messe Dusseldorf North America; Anjia Nicolaidis, International Marketing Strategist at mdg, A Freeman Company.
Hosts: Kimberly Hardcastle-Geddes, President at mdg, A Freeman Company; Vincent Polito, Executive Director at SISO
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Relax, meet new faces, and reconnect with valued colleagues.
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Start the day in the company of friends and colleagues.
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ECEF convenes.
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Sam Lippman, President, Lippman Connects will start the day with a data-driven overview, spotlighting insights gleaned from recent research.
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Ken Holsinger, Senior Vice President Strategy, Freeman Company, takes you through the key findings from up-to-the-minute Freeman data on exhibits and sponsorships. Ken will build on the "5 Data Points" by digging into the exclusive to ECEF Freeman Trends Report release on exhibitors and sponsors and will share deeper insights on the intent and behaviors of these critical partners.
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The toughest, most enduring challenge facing your salesforce is measuring, proving, and communicating customers' ROI. Every non-renewal and downsize hurts your profitability. RX's answer was to reframe the question. What is the customer's return on expectation? Fernando Fischer, President of the Americas for RX will share the processes behind the strategy, vision, and value based selling evolution.
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Whom do you want to meet? Who has an opportunity for you? Every leader in the room stands up and introduces themselves to their peers.
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Rochelle Richardson, SVP, Exhibitions, AVIXA, Dave Labuskes, CEO, AVIXA and Brad Sousa, CTO, AVI Systems will address numerous benefits of creating integrated experiences to enhance your events with the support of leadership, by using data and research, and incorporating Diversity, Equity & Inclusion (DE&I) as a key part of the show strategy. The panelist will discuss how immersive integrated attendee experiences create communities for attendees, enrich your show, reflects the voice of the customer, and can be used as attendee acquisition areas. This session will provide executives with a concrete understanding of the connection between innovation, creativity, growth, prioritizing DE&I and building a sustainable future.
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Not always! We all want our events to deliver a wealth of attendee benefits. But sometimes these benefits are provided only if we find exhibitors to sponsor them. Steve Prahalis, COO, SME will moderate a panel representing a cross-section of event stakeholders. They'll shine a light on how we are failing to deliver value and what it means for your events. Rick Brindle, Retired Vice President – Industry Development, Mondelēz International; Dr Terrie Carter, Director, Education Program and Project Management, Millennium Enterprise; and Nora Toure, Acquisition Sales Director, Materialise, and Founder & Chairwoman of the Board, Women in 3D Printing, will explain how changes in demographics and attendee expectations can work in your favor -- or undermine your success. Take away actionable advice that no organizer can afford to ignore.
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If your customers are not getting what they need from your event, you're handing an opportunity to a company like Connectiv Holdings. CEO Jay Weintraub's approach is sometimes described as disruptive. The fact is he is one of a new breed of innovators who are unafraid to compete with established events. Jay discusses his methods and explores how he is rooting out the inefficiencies of tired or neglected traditional B2B events. Join him and Courtney Muller, Chief Corporate Development Officer, Connectiv, (and President of Manifest) for a conversation that will inspire you to reinvent and reinvigorate.
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Macy Fecto, Chief People Officer, Access Intelligence, moderates a panel with; Ellen Davis, Executive Vice President, Business Strategy and Industry Engagement, U.S. Travel Association; Ben Erwin, President & CEO, Encore; and Marguerite Eastwood, Chief Human Resources Officer, US Chamber of Commerce. Organizers are navigating an increasingly dynamic economic landscape. We’re wrestling with a difficult labor market coupled with a shift in priorities in the workforce. Today’s leaders are waking up to the fact that they must work to earn the attendance and attention of their team members. A panel of executives will discuss the realities of today and strategies for tomorrow.
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The Exhibitions & Conferences Alliance’s (ECA) 2023 Legislative Action Day will take place in person in Washington, DC on Thursday, June 1, 2023.