Lippman Connects

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February 17, 2022

8am - 4:30pm Eastern
VA Tech Executive Briefing Center
Arlington, VA (DC Metro)




See You in 2022

We look forward to serving your information needs.


Actionable Take-Aways. Measurable Results.

Exhibit Sales Roundtable (ESR)
VA Tech Executive Briefing Center
Arlington, VA

Exhibit Sales Roundtable (ESR) is a facilitated information-sharing experience for executives, managers and professionals responsible for exhibit and sponsorship sales.

ESR creates a high-energy environment for exploring exclusive research, exchanging field-tested sales tactics, and creating career contacts with a small group of forward-thinking peers. A select group of executives, managers and professionals network and learn through guided discussion and information sharing.

Every ESR client takes away action-ready tactics, proprietary data, and insights for finding, closing, renewing, and upgrading customers and prospects.  

20 Reasons to Attend

COVID-19 Policy: Vaccines and Masks Required

To provide you maximum protection during this ESR, we have taken the following precautions:

  • Chosen a facility with a high-end air Merv 13 filtration system recommended by the CDC and American Society of Heating, Refrigerating and Air-Conditioning Engineers (ASHRAE).  
  • Designed a floorplan that provides maximum distancing for our sessions, meals, and networking.

To reinforce these health and safety measures, we ask you be vaccinated and follow this Executive Briefing Center rule:  “Regardless of vaccination status, all individuals visiting and attending meetings in the Center must wears masks throughout the venue. This includes restrooms, lobbies, and elevators in addition to our meeting rooms."

Covid-19 Response

Find Out if ESR is Right for You

Registration and Cancellation:

  • Register for $375. Save $100 — Add an associate for $275.
  • Eligible substitutions are welcome any time. Registration fees are fully refundable for cancellations one week in advance of ESR.

Questions? Contact Sam Lippman.

Bring Your Challenges

  • Bringing Exhibitors and Sponsors Back to In-Person Events
  • Prove and communicate ROI for Hybrid and Virtual Events
  • Fresh tactics to improve call-backs and close deals.
  • Determine the value of packages and the best way to communicate this information to prospects.
  • Tap into unexpected sources of qualified prospects.
  • Exchange new and unique sponsorship ideas.
  • Expand your sales efforts internationally.
  • Discuss non-exhibit floor revenues – meeting rooms, outdoor displays and special events.

                CEM Certification 

 CAE logo

Take Away Solutions

Relying on pre-event research of every registrant, Sam Lippman custom curates the agenda to address the specific learning needs of each ESR client. Lively discussions, expert insights, and group activities lead to high-energy exchanges of best practices, innovative sales tactics, and unique sponsorships. Every ESR client receives:

  • Exhibit & Sponsorship Sales Research by Lippman Connects and EVOLIO Marketing.
  • Fast-paced briefing on key data points.
  • Lasting career contacts.
  • Actionable take-aways that will profit their career, their event, and their organization.

CEU credits

Eligible for 6 clock hours towards CEM recertification.

As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 6 credits toward your CAE application or renewal professional development requirements.


What to Expect




Agenda in Eastern Time

  1. Take away the new 2021 Exhibit and Spnosrship Sales Survey jointly produced by Lippman Connects and EVOLIO Marketing for ESR. In this session, Joe Federbush, President, EVOLIO Marketing, will explore the major findings.
  2. Your biggest and best customers are ready to come back to your event ... but not all the way back to 2019. Find out what it will take to bring your customers closer than ever.
  3. Discover the advantages of adopting a hybrid strategy instead of selling in-person versus virtual.

  4. Make valuable career connections with exhibit and sponsorship sales peers and experts.
  5. Attrition is a perpetual threat that COVID only made worse. Where are you going to find tomorrow’s exhibitors and sponsors?

  6. Fresh sponsorship opportunities are the ideal way to restart a conversation and get a bigger share of the marketing budget.

  7. The information exchange is fast and furious when every team member gets a chance to share top takeaways that will enhance their sales practices and decision-making.
  8. Exhibit Sales Roundtable starts and ends on time. You can set your clock to it.


Lippman Connects You




  • A. Fassano & Company
  • Access Intelligence, LLC
  • Ace Hardware Corporation
  • Advertising Specialty Institute
  • Allured Business Media
  • America's Health Insurance Plans
  • American Academy of Cosmetic Dentistry
  • American Academy of Optometry
  • American Academy of Otolaryngology
  • American Academy of Physician Assistants
  • American Association for Cancer Research
  • American Association for Retired People
  • American Association of Blood Banks
  • American Association of Oral & Maxillofacial Surgeons
  • American Association of Orthopaedic Executives
  • American Bar Association
  • American College of Cardiology
  • American College of Emergency Physicians
  • American College of Foot and Ankle Surgeons
  • American College of Surgeons
  • American Council on the Teaching of Foreign Languages
  • American Counseling Association
  • American Gaming Association
  • American Gastroenterological Association
  • American Health Information Management Association
  • American Institute of Aeronautics and Astronautics
  • American Institute of CPAs
  • American Public Works Association
  • American Society for Microbiology
  • American Society For Reproductive Medicine
  • American Society Gastrointestinal Endoscopy
  • American Society of Anesthesiologists
  • American Society of Clinical Oncology
  • American Society of Hematology
  • American Society of Human Genetics
  • American Society of Pediatric Hematology/Oncology
  • American Specialty Toy Retailing Association
  • American Speech-Language-Hearing Association
  • American Student Dental Association
  • American Telemedicine Association
  • American Urological Association
  • American Wind Energy Association
  • APCO International
  • Argentum
  • Arthroscopy Association of North America
  • ASIS International
  • Associated Equipment Distributors
  • Association For Cooperative Operations Research & Development
  • Association for Financial Professionals
  • Association for Manufacturing Technology
  • Association for Research in Vision and Ophthalmology
  • Association for Unmanned Vehicle Systems International
  • Association Forum
  • Association of Clinical Research Professionals
  • Association of Equipment Manufacturers
  • Association of the United States Army
  • Association of Women's Health, Obstetric and Neonatal Nurses
  • Awards and Personalization Association
  • Biomedical Engineering Society
  • Biotechnology Innovation Organization
  • BizBash
  • California Building Industry Association
  • Chicago Association of REALTORS
  • Commercial Real Estate Development Association
  • Community College Business Officers
  • Conference Forum
  • Congress of Neurological Surgeons
  • Consumer Electronic Design & Installation Association
  • Consumer Technology Association
  • Craft Beverage Expo
  • CTIA - The Wireless Association
  • Data & Marketing Association
  • Digestive Disease Week
  • Door and Hardware Institute
  • Electronic Payments Association
  • Electronic Transactions Association
  • EnsembleIQ
  • Food Processing Suppliers Association
  • Future Media Concepts, Inc.
  • Global Trade Association for Information Management Companies
  • Government Finance Officers Association
  • Govplace
  • Graphic Arts Show Company
  • Hall-Erickson, Inc.
  • Hannover Fairs USA, Inc.
  • Hargrove
  • Health Care Compliance Association
  • Health Information Management System Society
  • Healthcare Businesswomen's Association
  • Healthcare Businesswomen's Association
  • Helicopter Association International
  • Hinman Dental Society of Atlanta
  • Illinois CPA Society
  • Illinois REALTORS
  • InfoComm International
  • Informa Exhibitions U.S.
  • Institute of Food Technologists
  • Institute of Real Estate Management
  • International Association of Amusement Parks and Attractions
  • International Association of Exhibitions and Events
  • International Association of Fire Chiefs
  • International Carwash Association
  • International Council of Shopping Centers
  • International Downtown Association
  • International Legal Technology Association
  • International Liquid Terminals Association
  • International Sleep Products Association
  • International Society for Stem Cell Research
  • IPC - Association Connecting Electronics Industries
  • ISSA - The Worldwide Cleaning Industry Association
  • Kellen Company
  • LIGHTFAIR International
  • Louisiana Restaurant Association
  • Mack Brooks Exhibitions Inc.
  • Material Handling Industry
  • Messe Berlin North America
  • Messe Dusseldorf North America
  • Messe Frankfurt North America
  • Mortgage Bankers Association
  • NACS - The Association for Convenience and Fuel Retailing
  • NAPCO Media
  • National Apartment Association
  • National Association of Broadcasters
  • National Association of Chain Drug Stores
  • National Association of Elementary School Principals
  • National Association of Independent Life Brokerage Agencies
  • National Association of Secondary School Principals
  • National Automobile Dealers Association
  • National Black MBA Association
  • National Business Aviation Association
  • National Cattlemen's Beef Association
  • National Commission on Correctional Healthcare
  • National Defense Industrial Association
  • National Environmental Balancing Bureau
  • National FFA Organization
  • National Ground Water Association
  • National Institute of Pension Administrators
  • National Recreation and Parks Association
  • National Restaurant Association
  • National Safety Council
  • National School Boards Association
  • National Science Teachers Association
  • National Trade Productions Events
  • National Training & Simulation Association
  • Naylor Association Solutions
  • New Hope Network
  • North American Veterinary Community
  • Ohio Nursery & Landscape Association
  • Online News Association
  • Optical Society
  • Parking Today Media
  • Pediatric Academic Societies
  • PennWell Corporation
  • Penton
  • Penton Media
  • Performance Racing Industry
  • PMMI - Association for Packaging and Processing Technologies
  • Precast/Prestressed Concrete Institute
  • Questex
  • Radiological Society of North America
  • Recreation Vehicle Industry Association
  • Red 7 Media
  • Reed Exhibitions USA
  • Retail Industry Leaders Association
  • Risk & Insurance Management Society, Inc.
  • Rotary International
  • Securities Industry and Financial Markets Association
  • Sellers Expositions
  • Semiconductor Equipment & Materials International
  • SmithBucklin Corporation
  • SNAC International
  • SnowSports Industries America
  • Society for Academic Emergency Medicine
  • Society of Critical Care Medicine
  • Society of Gynecologic Oncology
  • Society of Manufacturing Engineers
  • Society of Petroleum Engineers
  • Solar Energy Trade Shows
  • SouthComm, Inc.
  • SpaceCom
  • SPARGO, Inc.
  • Specialty Equipment Market Association
  • Specialty Food Association
  • Specialty Graphic Imaging Association
  • Staffing Industry Analysts
  • Structural Engineers Association of Illinois
  • Taffy Event Strategies
  • The Toy Association, Inc.
  • U.S. Geospatial Intelligence Foundation
  • U.S. Green Building Council
  • U.S. Travel Association
  • United Fresh Produce Association
  • United Global Group, Inc.
  • Urgent Care Association of America
  • Virgo Publishing
  • Voluntary Protection Programs Participants' Association
  • William T. Glasgow, Inc.
  • Word of Mouth Marketing Association

View full list




Photos & Videos



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About Exhibit Roundtable


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  • The Exhibit Sales Roundtable (ESR) was an excellent experience. I networked with peers, shared opportunities and challenges, learned tips and tricks that I can implement immediately and as part of a long-term strategy. I recommend ESR for anybody involved in exhibit or sponsorship sales.
    Wendy Loew
    Group Show Director - Questex Media
  • This data validates the importance of a professional sales program because exhibit and sponsorship budgets are under more scrutiny than ever … both at the division and corporate levels.
    Ron Akins
    Senior Vice President, E.J. Krause & Associates
  • I picked-up an idea at the Exhibit Sales Roundtable – selling sponsorship of the venue’s WIFI – that’s added $75,000 per sales cycle to our bottom line. To learn more revenue producing ideas, staff from my department will attend at least one Exhibit Sales Roundtable each year.
    Robert McFarland
    Vice President Sales, Reed Exhibitions
  • At the Exhibit Sales Roundtable, I gained several new solutions that I can immediately implement to increase exhibit sales and upsell sponsors. It was a valuable experience because of the productive networking and open and enthusiastic discussions! I look forward to attending a future ESR!
    Grace Cular Yee
    Director of Sales, Food Processing Suppliers Association/PROCESS EXPO
  • I’ve attended previous Lippman Connects’ events, so I knew the networking and content would be great at the Exhibit Sales Roundtable. I’ve been in sales for a long time, but I’m returning to the office with new ideas that I will put to use.
    Dan Cole
    Vice President, Sales, Consumer Electronics Association