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Connecting Leaders to Leaders

ECEF

November 2021

Come Back Soon

 

 

Thanks to Everyone Who Participated in the Success of ECEF 2020 - 2021 Dates TBA

Exhibition and Convention Executives Forum (ECEF) is an information-sharing and networking event for leaders at associations and independent organizers. Come back soon for information on ECEF 2021.

ECEF Global Network

     Source: ECEF 2020 Post-Event Survey, November 2020

 

 


 

Need More Information?
Use the Guide to choose the right events for you and your associates.

New for 2020 via ECEF's All-Online Platform

On-demand sessions start on Monday, November 16 to make your Wednesday live interactions as productive as possible.

Video gallery of ECEF clients makes networking more productive.

Exclusive research tracks public readiness for in-person events.

Sam Lippman's "5 Data Points in 5 Minutes" kicks off the program.

General sessions include two keynote addresses and live speaker Q&A.

Breakout sessions immerse you in facilitated interactive discussions with up to 20 event executives.

TechDemo + Networking gives clients exclusive access on November 18, plus three free passes for staff and technologists on November 19-20. Schedule in Eastern Time.

  • Wednesday, November 18, 9-10 am; 12:30-1:30 pm and 2:30-4 pm.
  • Thursday, November 19, 11 am-1:30 pm
  • Friday, November 20, 11 am-1:30 pm


Brown bag lunches will be 60-minutes of hosted discussions.

Facilitated appointment setting gives you maximum scheduling flexibility to network with the industry A-list.

Full refund through November 16 or transfer to a colleague any time.

 

Only Leaders Accepted

ECEF connects the leaders of the exhibition and convention industry. This year, those connections will be more valuable than ever.

Trustworthy
Executives look to ECEF for top-to-top networking, forward-looking insights, and hidden opportunities.

Provocative
Topics are always timely, challenging, and presented by experts with a C-level point of view.

High Energy
Clients expect an open and spirited peer exchange. And they get it.

Efficient
ECEF delivers targeted executive-level content and networking.

Rewarding
Take away actionable ideas and valuable contacts that will benefit your brand, your event, your organization, and your career.

Insightful
Sam Lippman's presentation of "5 Data Points in 5 Minutes" sets the tone for thought-provoking program. 

Technology & Networking Experience

TechDemo logotype

Event technology is the cornerstone of any strategy to stay relevant during the COVID-19 crisis. Your ECEF registration includes exclusive executive access on November 18. Plus, receive three TechDemo guest passes your technologists can use on November 19-20. Discover innovations from event tech leaders, including:

  • Aventri
  • CadmiumCD
  • Convention Data Services (CDS)
  • CNTV
  • EXPOCAD/ACT
  • Freeman: Research and Data
  • Freeman: OnlineEvent Pro Platform
  • Gather Voices
  • GES
  • Map Your Show
  • Maritz Global Events
  • mdg
  • Shepard
  • Ungerboeck Software International

 

DIRECTORY OF EVENT TECH SOLUTIONS


 

 

Breakout Sessions

Industry luminaries lead consecutive breakout sessions on hot topics. Each session convenes up to 20 executives for an intensive 30 minutes of frank talk and small-group networking.

 

Confirmed facilitators and topics for 11:00 AM (ET) breakouts:

Carrie Freeman Parsons, Chair of the Board, Freeman — The Power of Leading with Heart

Aimee Gabel, Chief Experience Officer, Solar Energy Trade Shows — Creativity vs COVID

Tiffany Moore, Senior Vice President of Political and Industry Affairs, CTA/CES — What Election 2020 Means for the Exhibitions and Conventions Industry

David Peckinpaugh, President, Maritz Global Events — Adaptability

Karalynn Sprouse, Executive Vice President, Emerald Expositions — Empowering/Creating Next Gen Leaders

Greg Topalian, CEO, Clarion UX — New Revenue Streams

 

Confirmed facilitators and topics for 1:30 PM (ET) breakouts:

Lori Anderson, President & CEO, International Sign Association — Staff Alignment & Collaboration When Your World Has Been F*&#ed

Steve Basch, CEO, Shepard — Cash Conservation

Le’Ann Callihan, Director for NAPE Expo, NAPE; Susan Friedman, Head of Field Marketing for Americas Cable & Media Verticals, Cisco; Megan Murphy, Director Channel Sales & Partnerships, Freeman — Driving Exhibitor Value at a Virtual Event

Bergitta Cotroneo, Deputy CEO, Alliance for Academic Internal Medicine — 5 Reasons Your Organization's DEI Strategy May Not Be Working

Kerry Gumas, President, Metacomet — Forecasting Revenue

Kimberly Hardcastle-Geddes, Chief Marketing Strategist, mdg — How Integrated Models Will Evolve in 2021 and Beyond  

Ken Holsinger, SVP Strategy, Digital & Data Solutions, Freeman — Event Evolution Discussion: Using Research to Design the Future

Don Kline, CEO, MYS — Moving to Hybrid Events and Providing ROI with Reduced Attendance

 

What to Expect

 

 

AGENDA IS IN EASTERN TIME

Speaker Roster and Bios


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November 18, 2020
  1. TechDemo & Networking Appointments
    TechDemo experts will be on hand to give you an online demonstration of event technology innovations. Also, the networking module will be open and ready for appointments.
  2. 18 Years of ECEF
  3. Welcome
  4. 5 Key Data Points in 5 Minutes

    Sam Lippman, President, Lippman Connects will start the day with a data-driven overview, spotlighting the most recent insights from Freeman's groundbreaking WAVE Research project.

    Video

  5. Post-Pandemic Winner or Loser? Choose!

    There is a tech-empowered, data-driven path through the pandemic… and beyond. Those that choose this path will be in the best position to grow and thrive. In his virtual keynote, Shelly Palmer will show you how to proactively leverage your data and your existing infrastructure to create value for your business.

    Video

  6. Live Interaction and Q&A
    Interactive exchange between presenters and ECEF's executive clients.
  7. Break - 10 Minutes
  8. Breakout Discussions
    Industry luminaries lead breakout sessions on hot topics. Each session convenes up to 20 like-minded executives for an intensive 30 minutes of frank talk and networking.
  9. 3 Branding Rules for the Pandemic: Twisting Uncertainty into Opportunity - Part 1

    These are scary times for the events business, but one silver lining is that disruption can actually breed significant innovation. Global branding expert, Julie Cottineau will talk about how to Boost Your Brand Immunity by Twisting Uncertainty into Opportunity. Julie’s TWIST technique looks at branding challenges from new angles and offers actionable tips and tools to create fresh solutions for our industry.

    You will learn how to:
    1 TWIST your offering. Deliver products/services in line with what your customer’s need right now
    2. TWIST your touch points. Create rich brand experiences with a mixture of virtual and tangible touches
    3. TWIST for the greater good. Show you care about your clients, while communicating your brand promise

    Video

  10. Live Interaction - Q&A
  11. Break - 10 Minutes
  12. What a Rebound Looks Like: View from Asia and Europe

    In other parts of the world nations are getting enough control over COVID-19 to allow large scale in-person events to resume. These events offer the hope of a rebound even before a vaccine is available. What conditions must be present and what precautions must be observed to satisfy health officials, exhibitors, and attendees?

    Video

  13. Brown Bag Lunch
    Destination hosts will lead discussions with 20 executives over lunch.
  14. Breakout Discussions
    Industry luminaries lead breakout sessions on hot topics. Each session convenes up to 20 like-minded executives for an intensive 30 minutes of frank talk and networking.
  15. 3 Branding Rules for the Pandemic: Twisting Uncertainty into Opportunity – Part 2

    These are scary times for the events business, but one silver lining is that disruption can actually breed significant innovation. Global branding expert, Julie Cottineau will talk about how to Boost Your Brand Immunity by Twisting Uncertainty into Opportunity. Julie’s TWIST technique looks at branding challenges from new angles and offers actionable tips and tools to create fresh solutions for our industry.

    You will learn how to:
    1 TWIST your offering. Deliver products/services in line with what your customer’s need right now
    2. TWIST your touch points. Create rich brand experiences with a mixture of virtual and tangible touches
    3. TWIST for the greater good. Show you care about your clients, while communicating your brand promise

    Video

  16. Live Interaction - Q&A
  17. Program Summary and TechDemo Briefing
  18. TechDemo & Networking

    TechDemo provides easy introductions to 16 event-ready technologies from industry-leading vendors.

    TechDemo Solutions Directory

  19. Adjourn

 

Lippman Connects You

 

 

Presenting

  • Randy Acker, President, Exhibitor Media Group
  • Linda Adams, Chief Operating Officer, Florida Nursery, Growers & Landscape Association
  • Tom Amontree, Executive Vice President, America's Health Insurance Plans
  • Stephen Anderson, Executive Vice President, Business Development, Freeman
  • Lori Anderson, President & CEO, International Sign Association
  • Larry Arnaudet, Executive Director, Exhibition Services & Contractors Association
  • Lisa Astorga, Director of Meetings, International Society on Thrombosis & Haemostasis (ISTH)
  • David Audrain, Executive Director, Society of Independent Show Organizers
  • Steve Basch, Chief Executive Officer, Shepard
  • Tom Billington, Chief Executive Officer, Billington CyberSecurity

 

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Sponsors

 

 

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Media Champions

 

 

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Resources

Testimonials

 

 

  • ECEF is one the few opportunities where independent and association show organizers get to mingle and learn from one another.
    Karen Chupka
    Senior Vice President, Consumer Technology Association
  • You've got 200 C-level executives here. There's a lot of peer-to-peer learning, which is incredible.
    Chris Dolnack
    Senior Vice President, National Shooting Sports Foundation
  • As a newcomer to events, it is so valuable to connect and have interactions that pay off.
    Cassandra Farrington
    Co-Founder & CEO, Marijuana Business Daily
  • I've had a bunch of conversations with people we're going to want to do business with.
    Chris Bown
    Executive Vice President, National Association of Broadcasters
  • ECEF is a great event! In one day I can hear insights and best practices from the ‘Who’s Who’ in our industry.
    Mary Pat Heftman
    Executive Vice President Conventions, National Restaurant Association
  • ECEF is a fixture on my calendar. Don’t delegate this one; as a CEO, you need to be there.
    Lori M. Anderson, CAE
    President & CEO, International Sign Association
  • At ECEF I learned the exhibition industry’s key trends and met peers from both associations and business media companies.
    Doug Woods
    President, The Association for Manufacturing Technology, AMT
  • The value I’ve gained from ECEF has always exceeded expectations. It’s the only event that brings together association and media executives to network, debate, and exchange new business ideas and best practices.
    Kerry C. Gumas
    President & CEO, Questex Media Group, LLC.
  • ECEF provides a special focus in that it brings together executives from media companies and associations to exchange best practices.
    Britton Jones
    Chairman & CEO, NXT Events Media Group
  • ECEF has valuable content and useful take-aways in a variety of areas.
    Peter Eelman
    Vice President Exhibitions and Communications, The Association for Manufacturing Technology, AMT
  • ECEF is the most valuable education and networking event of the year. The ideas shared by speakers and participants helped us grow attendance and sales. There is no better opportunity to learn from the brightest in the industry.
    Eric Wulf
    CEO, International Carwash Association®

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