Lippman Connects

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November 15, 2023

November 15
Pittsburgh, PA

Registration Opens Soon





The Resource for Show Professionals Making Marketing, Sales & Management Decisions

Midsize Show Roundtable (MSR)
November 17, 2022
David L. Lawrence Convention Center
Pittsburgh, PA

Making the right decision for your show increasingly demands looking across professional disciplines. Venue decisions affect sales projections, attendee acquisition, and ultimately net revenue. Inversely, a change in one area can impact every other.

What's a Midsize Show?
For events without the mega-resources of mega-shows, there is now an opportunity to exchange the insights and best practices that will expand your show and your decision-making perspective. If your show is under 125,000 nsf, you will benefit from the MSR experience.

Who Should Attend?
Midsize Show Roundtable exclusively serves executives, directors, show managers, and department managers, including sales, marketing, and operations.

What Can You Expect?
Facilitated discussions explore data, exchange best practices, and solidify enduring connections. Clients will benefit from information-exchange and networking facilitated by Sam Lippman. Here's a more detailed look at the agenda.


Connect to Data, Tactics & Real-World Solutions

The MSR experience includes:

  • Wednesday evening networking reception and dinner to welcome participants in a relaxed setting.
  • Complimentary hotel night.
  • Networking breakfast.
  • Keynote by a noted expert gets the program started.
  • Networking lunch break.

Roundtables Achieve High Marks for Customer Satisfaction

  • Exceed Expectations – According to respondents to post-event surveys.
  • Information with Immediate Impact – Roundtable clients say they will use the information immediately or within 6 months.
  • Valuable Professional Connections – Most will "Definitely" reach out to other Roundtable clients.




Why Attend?

Learn Growth Strategies
Learning from peers is critical to your professional growth and your show's success. The Midsize Show Roundtable brings together knowledgeable show executives, directors, and managers to share best practices and tactics.

Exchange Ideas with Peers
MSR convenes the perfect-sized group to brainstorm ideas. Learn how to make your show more effective and profitable directly from the advice of peers.

Discuss Challenges and How to Overcome Them
Collaboration and communication are essential to the success of your show. MSR clients actively exchange ideas on how to overcome common, persistent, and emerging challenges.

David L Lawrence Convention Center

Midsize Show Roundtable Fits Your Information Needs

Continuing Education Units

Eligible for 5.5 clock hours towards CEM recertification. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 5.5 credits toward your CAE application or renewal professional development requirements.

               CEM Certification logo                     ASAE CAE logo

 Registration and Cancellation

  • $395 inclusive of hotel and meals — Add an associate for $295.
  • Eligible substitutions can be made at any time. Registration fees are fully refundable for cancellations at least one week in advance of MSR.

Questions? Contact Sam Lippman.

What to Expect





  1. Pittsburgh welcomes you to MSR with a festive evening of relaxed networking and sumptuous dining.
  2. Midsize shows have midsize needs, meaning they have options in terms of suppliers, destinations, and venues. Yet even in the age of data-centric decision-making, midsize shows are not pulling all the available levers. In this session, using the practices of a Pittsburgh-based non-governmental organization as a case study, organizers will get a previously unexplored perspective on how to unlock local and regional data, riches, and resources. Here are just a few of the hidden benefits:

    • Justify planning decisions based on established facts and credible projections.
    • Demand factual criteria for deciding major contracts and reduce the influence of schmoozing.
    • Use negotiations to bridge the gap between what you need and what you have.
    • Discover regional/local resources that are a rich source of exhibitors, sponsors, speakers, and attendees.
    • Position your event as a business accelerator, delivering value to the business community.
    • Find previously unknown local stakeholders with marketing dollars available to your event.
  3. The question is no longer in-person vs virtual. Now the focus has shifted to dominating mindshare and market share across the media landscape. Where are the opportunities you're missing and what are they worth? What are the skills required to explore and reach new horizons?
  4. Midsize shows are achieving spectacular results with limited attendee acquisition resources. MSR clients will exchange the field-tested tactics that are raising response rates, reducing attrition, and delivering more qualified attendees.
  5. Major findings of cross-discipline proprietary research by Lippman Connects and Evolio Marketing are presented and explained. 
  6. With her finger on the pulse of how brand marketers are looking at face-to-face opportunities, Terry Campanaro, Chief Growth Officer, Spiro, can tell you how to earn a bigger chunk of their budgets. Discover how the pandemic impacted:

    • Which shows they choose
    • How they utilize exhibit space 
    • What makes a sponsorship valuable
    • Longer-term objectives

    Terry will tell you exactly what these trends mean for your show and other key stakeholders. Take away critical information that will help you better demonstrate ROI to protect and grow hard-won exhibitor loyalty.

  7. Lippman Connects has a well-deserved reputation for starting and ending on time.





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