Lippman Connects

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November 17, 2022

David L. Lawrence Convention Center
Pittsburgh, PA




The Resource for Show Professionals Making Marketing, Sales & Management Decisions

Midsize Show Roundtable (MSR)
November 17, 2022
David L. Lawrence Convention Center
Pittsburgh, PA

Making the right decision for your show increasingly demands looking across professional disciplines. Venue decisions affect sales projections, attendee acquisition, and ultimately net revenue. Inversely, a change in one area can impact every other.

What's a Midsize Show?
For events without the mega-resources of mega-shows, there is now an opportunity to exchange the insights and best practices that will expand your show and your decision-making perspective. If your show is under 125,000 nsf, you will benefit from the MSR experience.

Who Should Attend?
Midsize Show Roundtable exclusively serves executives, directors, show managers, and department managers, including sales, marketing, and operations.

What Can You Expect?
Facilitated discussions explore data, exchange best practices, and solidify enduring connections. Clients will benefit from information-exchange and networking facilitated by Sam Lippman. Here's a more detailed look at the agenda.


Connect to Data, Tactics & Real-World Solutions

The MSR experience includes:

  • Wednesday evening networking reception and dinner to welcome participants in a relaxed setting.
  • Complimentary hotel night.
  • Networking breakfast.
  • Keynote by a noted expert gets the program started.
  • Networking lunch break.

Roundtables Achieve High Marks for Customer Satisfaction

  • Exceed Expectations – According to respondents to post-event surveys.
  • Information with Immediate Impact – Roundtable clients say they will use the information immediately or within 6 months.
  • Valuable Professional Connections – Most will "Definitely" reach out to other Roundtable clients.

Prioritized for Safety — Lippman Connects will abide by the most up to date requirements of all relevant government entities and the meeting venue. 

Covid-19 Response



Why Attend?

Learn Growth Strategies
Learning from peers is critical to your professional growth and your show's success. The Midsize Show Roundtable brings together knowledgeable show executives, directors, and managers to share best practices and tactics.

Exchange Ideas with Peers
MSR convenes the perfect-sized group to brainstorm ideas. Learn how to make your show more effective and profitable directly from the advice of peers.

Discuss Challenges and How to Overcome Them
Collaboration and communication are essential to the success of your show. MSR clients actively exchange ideas on how to overcome common, persistent, and emerging challenges.

Midsize Show Roundtable Fits Your Information Needs

Continuing Education Units

Eligible for 5.5 clock hours towards CEM recertification. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 5.5 credits toward your CAE application or renewal professional development requirements.

               CEM Certification logo                     ASAE CAE logo

 Registration and Cancellation

  • $395 inclusive of hotel and meals — Add an associate for $295.
  • Eligible substitutions can be made at any time. Registration fees are fully refundable for cancellations at least one week in advance of MSR.

Questions? Contact Sam Lippman.

What to Expect





  1. Pittsburgh welcomes you to MSR with a festive evening of relaxed networking and sumptuous dining.
  2. The question is no longer in-person vs virtual. Now the focus has shifted to dominating mindshare and market share across the media landscape. Where are the opportunities you're missing and what are they worth? What are the skills required to explore and reach new horizons?
  3. Midsize shows are achieving spectacular results with limited attendee acquisition resources. MSR clients will exchange the field-tested tactics that are raising response rates, reducing attrition, and delivering more qualified attendees.
  4. Major findings of cross-discipline proprietary research by Lippman Connects and Evolio Marketing are presented and explained. 
  5. Exhibitors and sponsors are hungry for fresh ideas to help them achieve and document ROI. Here's the opportunity for your executives and managers to exchange and brainstorm with your counterparts at other forward-thinking midsize shows. Take away fresh sponsorship ideas, strategies for strengthening customer loyalty, and new twists on tried-and-true tactics.
  6. Lippman Connects has a well-deserved reputation for starting and ending on time.





Learn More about the Sponsors