Lippman Connects

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OCTOBER 15, 2020

Virtual Via Zoom
9:45 - 2:30 Eastern


Tactics, Data & Contacts to Deliver More Attendees

Attendee Acquisition Roundtable (AAR) and AAR Virtual

Covid-19 Response

Attendee Acquisition Roundtable and AAR Virtual are facilitated information-sharing experiences for executives, managers, marketers, creative professionals, social media and digital specialists, list/Db managers, research managers, and content developers. 

Learn how to find, attract, and retain attendees to grow events. Take-away exclusive attendee marketing research and best practices you can use immediately. Make valuable career connections with a small group of forward-thinking executives, managers, and marketing professionals. AAR is facilitated by Sam Lippman.


Exclusive Marketing Data
Receive a complimentary copy of the exclusive Attendee Acquisition Benchmarks and Trends Study, prepared by Lippman Connects and Freeman. The study takes you inside marketing departments across the country to learn successful strategies for finding, attracting and retaining attendees. Clients get a briefing on major findings. 

Best Practices & Innovations
Join the best marketing minds in the industry to share field-tested strategies for attracting new and more attendees. Take-away proven ideas that work and fresh solutions to your toughest challenge.

Valuable Career Contacts
AAR's facilitated group dynamic encourages lasting professional relationship-building. Attendee Acquisition Roundtable benefits your organization, your event, and your career.

CEU credits

  • AAR (face to face) clients earn 6.5 IAEE CEM recertification hours. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 6.5 credits toward your CAE application or renewal professional development requirements.
  • AAR Virtual clients earn 3.0 IAEE CEM recertification hours. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 3.0 credits toward your CAE application or renewal professional development requirements.


  • Marketing in the COVID-19 Era
  • Technology for Virtual and Hybrid Events
  • Improving social media success
  • New exhibitor co-marketing programs
  • Turning prospects into attendees & attendees into fans
  • Low-cost target marketing tactics
  • Getting more out of mobile apps 
  • Creating "wow" experiences

20 Reasons to Attend

Registration and Cancellation:

  • Face-to-face AAR is $375. Share and save $100 — Add an associate for $275.
  • AAR Virtual is $250. Share and save $75 — Add an associate for $175.

CEM Certification                        CAE logo

What to Expect




Agenda in Eastern Time

  1. Claim your square and connect with peers and experts.
  2. Kimberly Hardcastle-Geddes, Chief Marketing Strategist, mdg – Attendee Acquisition in a COVID-19 World
  3. Breakout sessions on a hot topic are followed by sharing the takeaways.
  4. Skip Cox, Senior Vice President Research & Measurement, Freeman – Attendee and Exhibitor Confidence Trends: Phase 4 Research
  5. Jacquelyn Wells, Senior Vice President, mdg – Choosing the Right Technology for an Online Event Starts with Marketing
  6. Christine Cullity, Director of Marketing and Public Relations, Convention Data Services – The Show Went On: Insights from Las Vegas Summer Market (LVM) 2020
  7. Breakout sessions followed by sharing of takeaways.
  8. The information exchange is fast and furious for a closing session of facilitated discussion and professional insights.
  9. Attendee Acquisition Roundtable starts and ends on time. You can set your clock to it.


Lippman Connects You




  • 1105 Media
  • Academy of Nutrition and Dietetics
  • Access Intelligence, LLC
  • Advanced Learning Institute
  • Advertising Specialty Institute
  • AE Ventures
  • All Show Services
  • ALM Media
  • Amacost Antiques Shows
  • American Academy of Dermatology
  • American Academy of Orthopaedic Surgeons
  • American Academy of Physical Medicine and Rehabilitation
  • American Academy of Physician Assistants
  • American Association for the Study of Liver Diseases
  • American Association of Endodontists
  • American Bus Association
  • American College of Cardiology
  • American College of Chest Physicians
  • American College of Foot and Ankle Surgeons
  • American Composites Manufacturers Association
  • American Diabetes Association
  • American Gastroenterological Association
  • American Geophysical Union
  • American Health Insurance Plans
  • American Institute of Architects
  • American Pet Products Association
  • American Public Health Association
  • American Society for Microbiology
  • American Society for Parenteral and Enteral Nutrition
  • American Society for Quality
  • American Society of Plastic Surgeons
  • American Speech-Language-Hearing Association
  • American Staffing Association
  • American Urological Association
  • American Wind Energy Association
  • APCO International
  • Aptify
  • Argentum
  • ASIS International
  • Association For Cooperative Operations Research & Development
  • Association for Healthcare Philanthropy
  • Association for Manufacturing Technology
  • Association for Unmanned Vehicle Systems International
  • Association Forum
  • Association of Corporate Travel Executives
  • Association of Equipment Manufacturers
  • Association of Women's Health, Obstetric and Neonatal Nurses
  • Auto Care Association
  • Awards and Personalization Association
  • BAI
  • Biomedical Engineering Society
  • Biotechnology Innovation Organization
  • Bloomberg BNA
  • Building Owners and Managers Association International
  • Cablefax Daily
  • California Building Industry Association
  • Capital Sports Ventures
  • Center for Association Leadership
  • CoinDesk
  • Consumer Electronic Design & Installation Association
  • Consumer Technology Association
  • Coverings
  • Craft Beverage Expo
  • CTIA - The Wireless Association
  • Derick Dermatology
  • Diversified Communications
  • Diving Equipment & Marketing Association
  • dmg::events
  • Door and Hardware Institute
  • Easyfairs
  • Eaton Hall Exhibitions
  • Editorial Projects in Education
  • Electronic Payments Association
  • Electronic Retailing Association
  • Electronic Transactions Association
  • Emerald Expositions
  • Endocrine Society
  • EnsembleIQ
  • Family Office Exchange
  • Fleet Management Association
  • Food Marketing Institute
  • Food Processing Suppliers Association
  • Formula4Media, LLC
  • Future Media Concepts, Inc.
  • Graphic Arts Show Company
  • Green Guard (Pvt) Ltd
  • Group C Media, Inc.
  • GTC Consulting
  • Hanley Wood
  • Hannover Fairs USA, Inc.
  • Health Information Management System Society
  • Helicopter Association International
  • InfoComm International
  • Informa Exhibitions U.S.
  • informs
  • Institute of Food Technologists
  • International Association of Amusement Parks and Attractions
  • International Association of Chiefs of Police
  • International Association of Exhibitions and Events
  • International Association of Exhibitions and Events
  • International Boatbuilders Exhibition
  • International Carwash Association
  • International Foodservice Distributors Association
  • International Housewares Association
  • International Sign Association
  • International Sleep Products Association
  • International Woodworking Fair
  • IPC - Association Connecting Electronics Industries
  • Irrigation Association
  • ISSA - The Worldwide Cleaning Industry Association
  • ITN International
  • LIGHTFAIR International
  • Louisiana Restaurant Association
  • Mack Brooks Exhibitions Inc.
  • Mapbox
  • Marijuana Business Media
  • Material Handling Industry
  • Mesago Messe Frankfurt Group
  • Messe Dusseldorf North America
  • MFV Expositions, LLC & Grupo MFV, Mexico
  • NACS - The Association for Convenience and Fuel Retailing
  • NAPCO Media
  • National Apartment Association
  • National Association of Broadcasters
  • National Association of Chain Drug Stores
  • National Association of College Stores
  • National Association of Collegiate Directors of Athletics
  • National Association of Home Builders
  • National Association of Personal Financial Advisors
  • National Automated Merchandising Association
  • National Black MBA Association
  • National Business Aviation Association
  • National Cable & Telecommunications Association
  • National Cattlemen's Beef Association
  • National Confectioners Association
  • National Electrical Manufacturers Association
  • National Glass Association
  • National Parking Association
  • National Restaurant Association
  • National Retail Federation
  • National Safety Council
  • National Sporting Goods Association
  • National Trade Productions Events
  • National Training & Simulation Association
  • New Hope Network
  • Newcom Business Media
  • Optical Society
  • Parking Today Media
  • Penton
  • Performance Racing Industry
  • Plastics Industry Trade Association
  • PMMI - Association for Packaging and Processing Technologies
  • PR News
  • Pro Communications
  • Questex
  • Radiological Society of North America
  • RAI Amsterdam
  • REALTORS® Land Institute
  • Recreation Vehicle Industry Association
  • Reed Exhibitions USA
  • Risk & Insurance Management Society, Inc.
  • Securities Industry and Financial Markets Association
  • Security Industry Association
  • Selected Independent Funeral Homes
  • SmithBucklin Corporation
  • SNAC International
  • Society of Automotive Engineers International
  • Society of Gynecologic Oncology
  • Society of Manufacturing Engineers
  • Society of Petroleum Engineers
  • Society of Thoracic Surgeons
  • Solar Energy Trade Shows
  • SolarCity
  • SPARGO, Inc.
  • Specialty Food Association
  • Specialty Graphic Imaging Association
  • Stagnito Business Information + Edgell Communications
  • Taffy Event Strategies
  • The Executives' Club of Chicago
  • The Merchandise Center
  • The Toy Association, Inc.
  • The Vision Council
  • Trade Show Exhibitors Association
  • TradeFair Group
  • U.S. News & World Report
  • UBM Tech
  • United Fresh Produce Association
  • United Motorcoach Association
  • Urban Expositions
  • Urgent Care Association of America
  • USA Football
  • Venable LLP
  • Water Environment Federation
  • Water Quality Association
  • World Pet Association

View full list




Photos & Videos




AAR Photo 2

AAR Photo 3

Unboxing the AAR Virtual Welcome Box


About Attendee Acquisition Roundtable


What's in It for You? AAR Clients Speak Out





  • I’m active in many professional marketing groups but the Attendee Acquisition Roundtable (AAR) is truly the event/networking group I’ve been searching for. AAR attendees face the same challenges I do and it’s nice to get feedback and ideas from other professional event marketers.
    James Riley
    Senior Director of Marketing & Public Relations - CEDIA
  • AAR was great! I really enjoyed it and plan to create my own 'circle of advisors' from the group.
    Dave Martin
    Vice President, Electronic Retail Association
  • AAR was an incredibly positive learning experience for myself & a key member of my team. It was refreshing to speak with Event Marketing professionals who face the challenge of building successful events. The room was full of seasoned professionals who shared their success stories as well as their insights. A day truly well spent and a good investment.
    Carmel McDonagh
    Vice President, Attendee Marketing 1105 Media
  • The Attendee Acquisition Roundtable (AAR) is the perfect size and format for peer to peer sharing and interaction. I learned new strategies to increase attendance and reduce my marketing budget which will improve our show's bottom line.
    John Toner
    Vice President, Fresh Produce Association