Exhibitor churn is one of the most expensive challenges in the trade show industry, yet most organizers invest far more energy in acquisition than retention. Learn how to proactively identify at-risk exhibitors earlier and leverage key strategies to retain your exhibitors year after year with Cithlaly Dudic, Regional Vice President of Sales at Map Your Show.

You’ll learn how to:

• Predict exhibitor churn based on key exhibitor actions and data. 
• Leverage key strategies to retain exhibitors from previous years.
• Create a framework to proactively retain exhibitors year after year.