Sponsorship and exhibit sales are shifting from transactional models to more strategic, data-informed growth engines. In this session, Cory Smith, Vice President, Strategic Services at Shepard, shares key trends and a practical approach to driving year-over-year growth—by aligning with sponsor and using audience insights to design higher-impact personalized opportunities. 

Key Takeaways

• Using success sessions with key sponsors to create alignment for better outcomes
• Aligning sponsorships with audience insights to increase value
• Using data and measurement to support ROI discussions and future sales growth