Join TSE's Maddy Ryley as she explores the way shows are transforming
traditional event sponsorship offerings into 365-day engagement strategies
with Melissa Montes, Vice President, AXN and WWIN at Clarion Events North
America.

Expectations for value generated from participating at
events as an exhibitor and a sponsor have never been higher. As advanced
reporting tools, increased budget scrutiny and a growing focus on quality
over quantity are on the rise, leading shows are experimenting with new ways
to connect sponsors with their target audiences for their core business
objectives - all year long.