http://www.exhibitoronline.com/news/article.asp?ID=16080

Instead of feeling threatened by the steady proliferation of proprietary corporate events, organizers of shows with 125,000-plus net square feet of exhibit space can profit from the trend.

That’s the message executives and managers will hear at the Large Show Roundtable (LSR), June 30, in Orlando, FL. Dan Hilbert, Senior Vice President, Global Experience Specialists (GES), will deliver the breakfast keynote address Making Friends: How Large Shows Can Complement Proprietary Events. He’ll be covering these key topics:

Lessons large show organizers can learn from corporate events such as Sapphire, McDonalds and True Value.
How anchor exhibitors decide to allocate their budget between large shows and their own events.
Anchor exhibitors’ expectations from large shows and their own events.
How large shows can collaborate with corporate events.
Why companies are increasingly leaving large shows to create their own events.
Why some companies that created their own events are now returning to large shows.

“Dan has more than 25 years of experience in the event, agency and entertainment business,” observed Sam Lippman, President of Lippman Connects. “He has a deep understanding of what it takes to make experiential marketing programs effective.” Lippman Connects produces the Large Show Roundtable.

About Lippman Connects
Lippman Connects produces and facilitates exclusive events for exhibition and convention industry professionals. Each event—Exhibition & Convention Executives Forum, Attendee Acquisition Roundtable, Exhibit Sales Roundtable and Large Show Roundtable—provides attendees, and a select group of sponsors, the opportunity to network, discuss challenges, and share best practices. In addition, Lippman Connects is a leading provider of advisory services to event producing organizations. More information is available at www.lippmanconnects.com.

Contact:
sam@lippmanconnects.com