CHICAGO — The results of a joint survey conducted by Trade Show Executive, Lippman Connects and Evolio Marketing at the end of 2025, have been released in a new white paper for the industry. 

The published findings, titled “Tradeshow Industry Insights Study,” explore how organizers are defining success at their shows, as well as updates on registration and pricing, and AI adoption. The respondents to the survey represent a select group of senior leaders from mid-sized and large B2B trade shows, with more than 50% of respondents being at the Executive Vice President, Vice President or General Manager level and above.  

Read the TSE article