Press Releases

Press Releases

06 Apr 2023

RX's Fernando Fischer to Reveal Groundbreaking 'Return on Expectation' at ECEF

ARLINGTON, VA - One of the most enduring challenges for organizers is proving a return on investment (ROI) to exhibitors and sponsors. Now there is a new way to meet the challenge that was developed by global independent event organizer RX. On May 31 in Washington D.C., Fernando Fischer, President of Americas for RX, will explain this game-changing innovation when he delivers the Keynote Address at the Exhibition and Convention Executives Forum (ECEF).

Titled Return on Expectation: The Better Customer Satisfaction Metric, Fischer's presentation will share the strategy, vision, and evolution of value-based selling.

The 22nd annual ECEF program is curated by Sam Lippman, President of Lippman Connects, producer of ECEF. Once again, Lippman will kick off the program with 5 Key Data Points in 5 Minutes, his annual fast-paced spotlight on recent data that portend far-reaching results for business event organizers. Other presentations on the program are:
  • A Sustainable Future: Creating Integrated Experiences - Rochelle Richardson, SVP, Exhibitions, AVIXA; Dave Labuskes, CEO, AVIXA; and Brad Sousa, CTO, AVI Systems.
  • Customer Experience & Attendee Value is at the Center of Every Event, Right? - Steve Prahalis, COO, SME, leads a diverse panel of exhibitors and attendees.
  • The Innovators Have Arrived and Customers are Delighted - Jay Weintraub, CEO, Connectiv; and Courtney Muller, Chief Corporate Development Officer, Connectiv.
  • Recruiting & Retaining Labor Today: A More Active Role for Leaders - Macy Fecto, Chief People Officer, Access Intelligence, moderates a panel with; Ellen Davis, Executive Vice President, Business Strategy and Industry Engagement, U.S. Travel Association; Ben Erwin, President & CEO, Encore.
About Lippman Connects
Lippman Connects produces information-sharing and networking experiences for exhibition and convention industry executives, managers, and professionals. The Lippman Connects portfolio includes Exhibition and Convention Executives Forum, Attendee Acquisition Roundtable, Exhibit Sales Roundtable, Large Show Roundtable, Midsize Show Roundtable, and Digital Summit. Learn more at