Hosting, sponsoring, attending. We've done it all. And every time, we're watching people ask the same quiet question: is it worth coming back?

Rajul Shah, GM & Global Head of Sales - Growth Products - Zoom provides a candid debrief on what's changing - why attendees are trading swag for subject matter experts, why the window to create value doesn't start at registration or end at teardown, and why the three days on the floor are more underutilized than anyone wants to admit.