A successful video strategy starts with intention. This interactive session explores how to plan video content strategically—before you ever arrive onsite—to support attendee acquisition, retention, and year-round engagement. Rather than simply capturing what happens at your event, we look at how to identify the right insights, conversations, and moments in advance, with a clear purpose for how that content will be used.

Through discussion, examples, and idea sharing, we explore how to align content with growth objectives and repurpose and distribute what you capture so your event continues working long after the show floor closes.