Not always! We all want our events to deliver a wealth of attendee benefits. But sometimes these benefits are provided only if we find exhibitors to sponsor them. Steve Prahalis, COO, SME moderates a panel representing a cross-section of event stakeholders. They shine a light on how we are failing to deliver value and what it means for your events. Rick Brindle, Retired Vice President – Industry Development, Mondelēz International; Terrie Carter, Director, Education Program and Project Management, Millennium Enterprise; and Nora Toure, Acquisition Sales Director, Materialise, and Founder & Chairwoman of the Board, Women in 3D Printing, explain how changes in demographics and attendee expectations can work in your favor -- or undermine your success. Take away actionable advice that no organizer can afford to ignore. This session was recorded at the 22nd annual Exhibition and Convention Executives Forum (ECEF) on May 31, 2023, in Washington D.C.