Seven questions that prove the difference between what you know and what you think you know profoundly affects your sales and your event … from the always provocative Nick Borelli, Marketing Director, Zenus.

This rapid-fire learning game uses a series of provocative multiple-choice questions to uncover how often our assumptions about booth design, sponsorship value, and attendee behavior miss the mark. As each answer is revealed, Nick will back it up with real-world case study data that challenges conventional sales wisdom. Get ready to rethink what you think you know and walk away with insights that give you a competitive edge.