If your customers are not getting what they need from your event, you're handing an opportunity to a company like Connectiv Holdings. CEO Jay Weintraub's approach is sometimes described as disruptive. The fact is he is one of a new breed of innovators who are unafraid to compete with established events. Jay discusses his methods and explores how he is rooting out the inefficiencies of tired or neglected traditional B2B events. Join him and Courtney Muller, Chief Corporate Development Officer, Connectiv, (and President of Manifest) for a conversation that will inspire you to reinvent and reinvigorate. This session was recorded at the 22nd annual Exhibition and Convention Executives Forum (ECEF) on May 31, 2023, in Washington D.C.