What sets groundbreaking event organizers apart from those who simply maintain the status quo? First, Freeman Senior VP - Strategy Ken Holsinger and mdg President Kimberly Hardcastle will unveil key Freeman research findings on the fundamental differences between "Innovators" and "Conventionalists" in relation to event planning and execution. Next, two forward-thinking organizers — Tom Gattuso, Vice President, Events - Specialty Equipment Market Association (SEMA) and Nicole Hallada, Senior Vice President of Exhibitions & Marketing (AEM) — will share how they embraced the "Innovator" mindset to drive real change and meet the evolving needs of their audiences. You’ll leave with fresh perspectives and actionable insights to elevate your approach to managing teams, stakeholder expectations and the long-term success of your event.