For years, exhibitors have been asking for reforms from show organizers. However, few have responded fully and robustly to provide a seamless and cost efficient experience. Missing from the equation is the service contractor.

In this session, Chuck Grouzard, EVP of Business Development at GES, will engage you in an interactive discussion of the concrete steps you can take to reinvent the show experience for your customers. This is not your typical vendor presentation. This is a frank reveal. Even as a professional at a large complex show, you will be surprised as you learn to think like a contractor from move-in through move-out.

Key Takeaways :

• Hear recommendations on what you, the facility and the contractor can do to make your customers feel they just won the lottery.
• Gain a better understanding of key costs that impact your contractor.
• Discover which product and service costs are rising fastest for organizers and exhibitors.