For years, exhibitors have been asking for reforms from show organizers. However, few have responded fully and robustly to provide a seamless and cost efficient experience. Missing from the equation is the service contractor.

In this session, Chuck Grouzard, EVP of Business Development at GES, engages LSR participants in an interactive discussion of the concrete steps they can take to reinvent the show experience for their customers. This is not your typical vendor presentation. This is a frank reveal. Even as a professional at a large complex show, you will be surprised as you learn to think like a contractor from move-in through move-out.