You could spend hours diving into the latest attendee acquisition research to analyze the trends that are most important to your event. Or you can let Joe Federbush, CEO and Chief Strategist, EVOLIO, break it down for you. This presentation highlights eight alarming trends marketers should act on now. Joe has crunched the data so you don't have to. He explores how attendee acquisition campaigns are getting squeezed by a convergence of eight external factors, and how the cumulative effect is intensifying. You'll learn how to avoid the pitfalls ahead and receive access to the Attendee Acquisition Reality Gap, sponsored by Lippman Connects, Trade Show Executive Magazine, and EVOLIO.