Exhibitor retention isn't just about customer service—it's about understanding which exhibitors are likely to return, which ones are at risk, and why. Abby Nero, Regional Vice President, MYS will explore how organizers can use data-driven insights to strengthen exhibitor relationships, improve renewal conversations, and grow revenue year over year. She'll also share how technology helps organizers proactively identify at-risk exhibitors and unlock new revenue opportunities—without relying on guesswork.

Learning Objectives:

• Understand the leading indicators of exhibitor retention and churn—and how to spot them early.
• Learn how data can support smarter, more strategic renewal conversations.
• Explore real-world use cases for leveraging event behavior and revenue pacing data to inform sales strategy.
• Discover how AI-powered insights can help uncover new opportunities to retain and upsell exhibitors.