Diversify your exhibitors’ expectations by asking them deeper questions on how they measure success. Nick Borelli, Marketing Director, Zenus will uncover measurable event results that validate exhibitor investments in order to become a true partner while increasing booth retention. 

Outcomes include:

• Tangible brand equity gains from show alignment
• Relationship and investment growth aided by objective metrics
• Going beyond one-size fits by embracing data-backed strategies for success