Rochelle Richardson, SVP, Exhibitions, AVIXA, Dave Labuskes, CEO, AVIXA and Brad Sousa, CTO, AVI Systems address numerous benefits of creating integrated experiences to enhance your events with the support of leadership, by using data and research, and incorporating Diversity, Equity & Inclusion (DE&I) as a key part of the show strategy. The panelists discuss how immersive integrated attendee experiences create communities for attendees, enrich your show, reflect the voice of the customer, and can be used as attendee acquisition areas. This session will provide executives with a concrete understanding of the connection between innovation, creativity, growth, prioritizing DE&I and building a sustainable future. This session was recorded at the 22nd annual Exhibition and Convention Executives Forum (ECEF) on May 31, 2023, in Washington D.C.