In this session,  John Wilson, Vice President, Business Development, Northeast Region, CNTV, explores how to use video more intentionally to support both attendee acquisition and retention. Rather than treating video content as an afterthought, he discusses how to build a clear plan in advance for capturing the right insights, conversations, and moments, so they can be repurposed into meaningful content that keeps audiences engaged between show cycles. He also discusses how to align content with growth objectives, ensuring that what’s captured and shared speaks directly to the segments you’re trying to attract or expand. Attendees learned how to think strategically about onsite video capture, repurposing, and distribution so their event becomes a year-round engine for awareness, engagement, and pipeline development.