Brandy Rand is the Vice President of Hospitality at Questex, the leading information and events company focused on the experience economy, connecting people across the hospitality, travel, healthcare, beauty, and technology sectors. Brandy has over 20 years of senior leadership experience in the beverage industry and B2B information services. Previously, she was the Chief Strategy Officer at IWSR Drinks Market Analysis and the Founder and CEO of ThirstWell, providing strategic advisory to beverage and data businesses. She is a trusted partner to multinational corporations, financial institutions, trade organizations and executives in the U.S. and globally. A frequent speaker and cited expert on the beverage alcohol industry and consumer trends, Brandy has been in the Wall Street Journal, CNN, Fortune, Forbes, CBS Marketplace, Bloomberg and other news outlets.