Christine Johnson is director of content at mdg, a strategy-driven agency with a 46-year track record of growing bigger, better events. Christine leads the agency’s content marketing practice, working with clients to leverage event and association content to drive attendee acquisition. With over 14 years of experience in marketing strategy, digital marketing and creative content production, Christine is an expert in how to develop high-quality, relevant content that attracts, engages and converts event attendees.