As an account director at mdg, A Freeman Company, Sierra helps her clients grow bigger, better events. She and a team of marketing strategists, digital media gurus, international audience acquisition specialists and branding experts craft and execute marketing and public relations campaigns that attract bellwether exhibitors and qualified attendees to some of the largest and most successful trade shows in the nation. Sierra has a reputation for out-of-the box thinking and challenging the status quo – qualities she has applied to clients such as National Restaurant Association Show, Newtopia Now, InfoComm and more.