Tony Petrucci serves as the Vice President, Head of Creative + Design at GES. Joining the GES team in May 2023, he introduces a fresh perspective rooted in innovation and storytelling to the trade show sector, with a distinct emphasis on the transformative potential of Design Thinking in shaping attendee experiences. Having garnered over a decade of experience at Leo Burnett, he gained early insights into how Design Thinking can be a catalyst for revenue growth and can forge deeper, more significant connections between consumers and some of the globe's most prominent brands. During his tenure at GMR Marketing, Tony led a dynamic creative unit of Design Thinkers and Experience Architects, all united in their pursuit of crafting impactful memories.