Making the right decision for your show increasingly demands looking across professional disciplines. Venue decisions affect sales projections, attendee acquisition, and ultimately net revenue. Inversely, a change in one area can impact every other. For events without the mega-resources of mega-shows, there is now an opportunity to exchange the insights and best practices that will expand your show and your decision-making perspective. If your show is under 125,000 nsf, you will benefit from the MSR experience.
Facilitated discussions explore data, exchange best practices, and solidify enduring connections. Clients will benefit from information-exchange and networking facilitated by Sam Lippman. Here's a more detailed look at the agenda.