ECEF Resources

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  • Return on Value: The Evolution of Value-Based Selling

    28 May 2025 Indiya Okam, Group Vice President of Sales - RX USA
    As customer expectations evolve, delivering and communicating ROI is no longer the finish line; it’s now the baseline. Building on the success of their value-based selling journey, Indiya Okam, Group ...
  • The toughest, most enduring challenge facing your salesforce is measuring, proving, and communicating customers' ROI. Every non-renewal and downsize hurts your profitability. RX's answer was to refram ...
  • Jennifer Schwartz, Divisional President, Access Intelligence, moderates a panel with; Ellen Davis, Executive Vice President, Business Strategy and Industry Engagement, U.S. Travel Association; Ben Erw ...