ESR Resources

High traffic doesn’t always mean high value. Rich Stone, CEO of EXPOCAD, examines real trade show engagement data to distinguish between browsing and buyer behavior using AI. You’ll see why some exhib ...

Joe Federbush, President and Chief Strategist at EVOLIO, brings over 20 years of experience collaborating with leading trade shows and their anchor exhibitors/sponsors to deliver actionable insights t ...

Dan Cole, Head of Sales at AVIXA and Brittany Shoul, Senior Vice President of Revenue Strategy and Operations for MCI USA go beyond theory to unpack five strategies that help you focus your sales effo ...

Every post you share, every update you publish — prospects are watching before they ever decide to engage. The question is: What are they seeing? More importantly, is it opening doors or closing them? ...

During this session, Laura Davidson, SVP, Digital for mdg, explores how event organisers are using digital audiences and audience extension to deliver higher-quality exhibitor leads, unlock new revenu ...

Overview of Dan's articles The Bright Side of Willy Loman: Lessons in Sales Authenticity The Transcendence of Trust Every Day Starts at Zero The Greatest Barrier to Growth? Our Own Ego Authenticity as ...

Today’s attendees expect more – and your exhibitors need help rising to the challenge. In this session, Kimberly Hardcastle, Chief Strategist, Freeman Company shares seven data-backed insights from Fr ...

Seven questions that prove the difference between what you know and what you think you know profoundly affects your sales and your event … from the always provocative Nick Borelli, Marketing Director, ...

CEIR’S Latest 2025 Research

It should come as no surprise that AI can assist in exhibit and sponsorship sales. The truth is effective prospecting may be the sexiest application, but it is hardly the only one. Only ESR could conv ...

In the trade show space, keeping exhibitors is far more profitable than constantly chasing new ones—yet most organizers under-leverage the data that proves value. You’ll learn from Rachel Neimeier, Re ...

From Insight to Impact: How Maximizing Attendee and Exhibitor Engagement Stats Can Help Close More Deals

Fine tuning your pitch to the expectations of exhibitors and sponsors will always be fundamental to closing more sales. But the latest Freeman Trends Report proves those expectations have changed — an ...

Understanding How Their Issues and Challenges Impact You

Exhibitor retention isn't just about customer service—it's about understanding which exhibitors are likely to return, which ones are at risk, and why. Abby Nero, Regional Vice President, MYS will expl ...

True genius is giving the customer something they didn’t know they needed. Here’s your chance to be a genius for your customers when Nick Borelli, Marketing Director, Zenus, presents Seven Questions T ...

Find out what’s on the minds of exhibitors and sponsors before your next conversation. Here’s some of what you’ll take away: How Other Marketing Channels Compare How Exhibitors Are Responding to Cost ...

You have two minutes to make the sale. This time your prospect picked up the phone. Now, all that persistence boils down to two minutes. Is your elevator pitch honed to perfection? It’s getting harder ...

Responsible organizers and exhibitors need to prepare for emergencies such as active shooters; bomb threats; medical issues, evacuations, and the unforeseen. At Siemens Healthineers, Director of Exhib ...

Diversify your exhibitors’ expectations by asking them deeper questions on how they measure success. Nick Borelli, Marketing Director, Zenus will uncover measurable event results that validate exhibit ...

AI is here to give you more, better data for your exhibitors and sponsors. This session will demonstrate how any size sales department can implement available sales tools. Nick Borelli reveals how AI- ...