ESR Resources

In this session by Map Your Show, you’ll learn: How to use package and booth data to benchmark how your booth sponsorship packages are evolving, and apply those insights to refine pricing and packagin ...

Joe Federbush, President and Chief Strategist at EVOLIO, brings over 20 years of experience collaborating with leading trade shows and their anchor exhibitors/sponsors to deliver actionable insights t ...

Trade show sales and content teams often operate in silos, but when they coordinate, they can solve complex client challenges and secure high-value partnerships. This session breaks down how to bridge ...

This session explores the growing role of artificial intelligence in sales and relationship-building, while emphasizing that human connection remains the most important part of any successful sales st ...

A new study by EVOLIO, Trade Show Executive and Lippman Connects reveals how exhibitors and sponsors are shifting their event investments. Budgets are increasingly being directed toward opportunities ...

Sponsorship and exhibit sales are shifting from transactional models to more strategic, data-informed growth engines. In this session, Cory Smith, Vice President, Strategic Services at Shepard, shares ...

Exhibitor churn is one of the most expensive challenges in the trade show industry, yet most organizers invest far more energy in acquisition than retention. Learn how to proactively identify at-risk ...

What organizers see. What exhibitors feel. Where the value gap is quietly costing revenue.

High traffic doesn’t always mean high value. Rich Stone, CEO of EXPOCAD, examines real trade show engagement data to distinguish between browsing and buyer behavior using AI. You’ll see why some exhib ...

Joe Federbush, President and Chief Strategist at EVOLIO, brings over 20 years of experience collaborating with leading trade shows and their anchor exhibitors/sponsors to deliver actionable insights t ...

Dan Cole, Head of Sales at AVIXA and Brittany Shoul, Senior Vice President of Revenue Strategy and Operations for MCI USA go beyond theory to unpack five strategies that help you focus your sales effo ...

Every post you share, every update you publish — prospects are watching before they ever decide to engage. The question is: What are they seeing? More importantly, is it opening doors or closing them? ...

During this session, Laura Davidson, SVP, Digital for mdg, explores how event organisers are using digital audiences and audience extension to deliver higher-quality exhibitor leads, unlock new revenu ...

Overview of Dan's articles "No, and We've Got a Deal" The Bright Side of Willy Loman: Lessons in Sales Authenticity The Transcendence of Trust Every Day Starts at Zero The Greatest Barrier to Growth? ...

Today’s attendees expect more – and your exhibitors need help rising to the challenge. In this session, Kimberly Hardcastle, Chief Strategist, Freeman Company shares seven data-backed insights from Fr ...

Seven questions that prove the difference between what you know and what you think you know profoundly affects your sales and your event … from the always provocative Nick Borelli, Marketing Director, ...

CEIR’S Latest 2025 Research

It should come as no surprise that AI can assist in exhibit and sponsorship sales. The truth is effective prospecting may be the sexiest application, but it is hardly the only one. Only ESR could conv ...

In the trade show space, keeping exhibitors is far more profitable than constantly chasing new ones—yet most organizers under-leverage the data that proves value. You’ll learn from Rachel Neimeier, Re ...

From Insight to Impact: How Maximizing Attendee and Exhibitor Engagement Stats Can Help Close More Deals

Fine tuning your pitch to the expectations of exhibitors and sponsors will always be fundamental to closing more sales. But the latest Freeman Trends Report proves those expectations have changed — an ...