ESR Resources

Today’s attendees expect more – and your exhibitors need help rising to the challenge. In this session, Kimberly Hardcastle, Chief Strategist, Freeman Company shares seven data-backed insights from Fr ...

Seven questions that prove the difference between what you know and what you think you know profoundly affects your sales and your event … from the always provocative Nick Borelli, Marketing Director, ...

CEIR’S Latest 2025 Research

It should come as no surprise that AI can assist in exhibit and sponsorship sales. The truth is effective prospecting may be the sexiest application, but it is hardly the only one. Only ESR could conv ...

In the trade show space, keeping exhibitors is far more profitable than constantly chasing new ones—yet most organizers under-leverage the data that proves value. You’ll learn from Rachel Neimeier, Re ...

From Insight to Impact: How Maximizing Attendee and Exhibitor Engagement Stats Can Help Close More Deals

Fine tuning your pitch to the expectations of exhibitors and sponsors will always be fundamental to closing more sales. But the latest Freeman Trends Report proves those expectations have changed — an ...

Understanding How Their Issues and Challenges Impact You

Exhibitor retention isn't just about customer service—it's about understanding which exhibitors are likely to return, which ones are at risk, and why. Abby Nero, Regional Vice President, MYS will expl ...

True genius is giving the customer something they didn’t know they needed. Here’s your chance to be a genius for your customers when Nick Borelli, Marketing Director, Zenus, presents Seven Questions T ...

Overview of Dan's articles A Huxtable, a Hulk and a Hero Failure is NOT Fatal: What Not Getting That Promotion Really Taught Me The Compound Effect of Small Wins: Why Great Leaders Focus on 1% Improve ...

Find out what’s on the minds of exhibitors and sponsors before your next conversation. Here’s some of what you’ll take away: How Other Marketing Channels Compare How Exhibitors Are Responding to Cost ...

You have two minutes to make the sale. This time your prospect picked up the phone. Now, all that persistence boils down to two minutes. Is your elevator pitch honed to perfection? It’s getting harder ...

Responsible organizers and exhibitors need to prepare for emergencies such as active shooters; bomb threats; medical issues, evacuations, and the unforeseen. At Siemens Healthineers, Director of Exhib ...

Diversify your exhibitors’ expectations by asking them deeper questions on how they measure success. Nick Borelli, Marketing Director, Zenus will uncover measurable event results that validate exhibit ...

AI is here to give you more, better data for your exhibitors and sponsors. This session will demonstrate how any size sales department can implement available sales tools. Nick Borelli reveals how AI- ...

Predictive analytics is now as essential to sales as a CRM. It’s a readily available and accessible tool that can help you boost your revenues and take control of your budgeting process. Joe Colangelo ...

Like any talent, your sales skills benefit from constant refinement. Go right to the mountaintop when sales guru Dan Cole shares his 10 steps to mastering the exhibit sales process. Dan has distilled ...

More is not necessarily more when it comes to crafting and executing a modern approach to lead generation. Today, it’s all about strategy, precision and creatively breaking through the noise. In this ...

Drive onsite booth and sponsorship renewals to ensure the success of future events.  Ben Dunlap, Regional Vice President, Map Your Show