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Letter
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Sponsorship and exhibit sales are shifting from transactional models to more strategic, data-informed growth engines. In this session, Cory Smith, Vice President, Strategic Services at Shepard, shares ...
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Every post you share, every update you publish — prospects are watching before they ever decide to engage. The question is: What are they seeing? More importantly, is it opening doors or closing them? ...
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High traffic doesn’t always mean high value. Rich Stone, CEO of EXPOCAD, examines real trade show engagement data to distinguish between browsing and buyer behavior using AI. You’ll see why some exhib ...