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  • Packages, Pricing, and Upsell Tactics, MYS - ESR Oct 26

    01 Oct 2026 Ben Dunlap, Vice President of Sales, Map Your Show
    In this session by Map Your Show, you’ll learn: How to use package and booth data to benchmark how your booth sponsorship packages are evolving, and apply those insights to refine pricing and packagin ...
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  • Practical and Tactical Ways to Use AI in Events, Backtrack and EVOLIO, ESR Sept 25

    25 Sept 2025 Jordan Walker, Co-founder, Backtrack and Joe Federbush, CEO, EVOLIO
    It should come as no surprise that AI can assist in exhibit and sponsorship sales. The truth is effective prospecting may be the sexiest application, but it is hardly the only one. Only ESR could conv ...
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