Find. Attract. Retain. Grow.

Information You'll Use the Very Next Day

  • Actionable Insights and Tactics

Engage with the best marketing minds in the industry and share field-tested tactics for acquiring new and more attendees. Take away insights from executives, managers, and marketing specialists who walk the walk. 

  • Measurable Trends and Benchmarks

Check your campaign against recent industry research. AAR's exclusive research partner EVOLIO Marketing will be on hand to provide a fast-paced briefing on the key data points most relevant to attendee marketers. 

  • Widen Your Circle of Industry Contacts

AAR's facilitated group dynamic encourages lasting professional relationship-building. Develop face-to-face connections that benefit your organization, your event, and your career.

Register Now

July 24, 2025
Hyatt Regency McCormick Place
Chicago, IL
 

Registration Fee

$425; $325 for each additional colleague

Change in plans? Last minute substitutions are welcome or cancel for a full refund up to one week before AAR.

ATTENDEE ACQUISITION ROUNDTABLE

Give Me 80 Seconds to Introduce AAR

Popular AAR Topics

Learn how to find, attract, and retain attendees to grow events.

Engage with seasoned professionals, subject matter experts, and forward-thinking specialists on the most relevant topics of the day, including: 

  • Converting prospects into attendees & attendees into fans
  • Digital marketing techniques and resources
  • Improving social media success
  • Low-cost target marketing tactics
  • Getting more out of mobile tech
  • Mapping the attendee journey

2025 Exclusive Roundtable Media Partner

Trade Show Executive

Programming Endorsed by IAEE

Earn 5.5 clock hours towards CEM recertification.

Certified in Exhibition Management CEM FREEMAN

Lippman Connects' Industry Allies

Industry Allies

Put This Agenda on Your Agenda

AAR July 2025 Agenda

  1. Joe Federbush, CEO and Chief Strategist, EVOLIO, will explain EVOLIO’s latest Tradeshow Benchmarks and how you can implement the data to your advantage. Discover how attendees value events compared to other marketing opportunities, their satisfaction ratings, average Net Promoter Scores, and sentiment towards exhibitors and experiences.

    Benchmarks are based on over 15,000 attendees’ responses from over 25 shows, across major industry sectors, in 2024. This is the gold standard

  2. Make valuable connections with marketing professionals and experts.

  3. In a time of economic uncertainty, shifting policies, and global disruption, organizers have a powerful opportunity — and a noble responsibility — to exchange relevant, trustworthy intelligence with their attendee community.

    Kimberly Hardcastle, president of mdg, leads a provocative interactive session on how to harness timeliness to create more compelling, relevant campaigns.
    She will demonstrate how to move beyond static value propositions and tap into what’s happening right now — in your attendees’ industries and in the world around them — to position your event as the experience they can’t afford to miss this year.
     

  4. Raju Patel, CEO & Founder, eShow
  5. Breakout sessions on a hot topic will be followed by sharing key takeaways.
  6. The information exchange accelerates to a furious pace when the team shares takeaways.

  7. Attendee Acquisition Roundtable starts and ends on time. You can set your clock to it.

July 2025 Sponsors and Exclusive Roundtable Media Partner
 

 

OUR GALLERY

Photo Highlights

Resources

Featured Attendee Acquisition Resources

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Lippman Connects You

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