Find. Attract. Retain. Grow.

Information You'll Use the Very Next Day

  • Actionable Insights and Tactics

Engage with the best marketing minds in the industry and share field-tested tactics for acquiring new and more attendees. Take away insights from executives, managers, and marketing specialists who walk the walk. 

  • Measurable Trends and Benchmarks

Check your campaign against recent industry research. AAR's exclusive research partner EVOLIO Marketing will be on hand to provide a fast-paced briefing on the key data points most relevant to attendee marketers. 

  • Widen Your Circle of Industry Contacts

AAR's facilitated group dynamic encourages lasting professional relationship-building. Develop face-to-face connections that benefit your organization, your event, and your career.

Save the Date

March 21, 2024

Virginia Tech Executive Briefing Center

Arlington, VA

Registration Fee

$375; $275 for each additional colleague

Change in plans? Last minute substitutions are welcome or cancel for a full refund up to one week before AAR.


Give Me 80 Seconds to Introduce AAR

Popular AAR Topics

Learn how to find, attract, and retain attendees to grow events.

Engage with seasoned professionals, subject matter experts, and forward-thinking specialists on the most relevant topics of the day, including: 

  • Converting prospects into attendees & attendees into fans
  • Digital marketing techniques and resources
  • Improving social media success
  • Low-cost target marketing tactics
  • Getting more out of mobile tech
  • Mapping the attendee journey

CEU Credits

Programming accredited by IAEE

Earn 5 CEM recertification hours from IAEE.

Certified in Exhibition Management CEM FREEMAN

Put This Agenda on Your Agenda

AAR October 2023 Agenda

  1. Receive a top-line briefing of the major findings of recent Attendee Acquisition research.

  2. Kristin Delahunt, Vice President, Convention Services, Atlanta Convention & Visitors Bureau

  3. Make valuable connections with marketing professionals and experts.

  4. This fast-paced session will immerse you in fresh insights you can't afford to ignore, covering everything from strategic planning to creative and tactical execution. Take away insights that will influence the way you plan your next event, the channels you use to promote it, and messages that will move prospects through the awareness-to-conversion funnel. Two expert marketers from mdg, President and Chief Marketing Strategist Kimberly Hardcastle-Geddes and VP Caitlin Fox, will share how the new realities can be translated into action for events of any size or type. 

  5. In just 20 minutes, Joe Colangelo, Co-Founder & CEO, Bear Analytics will show you how to translate data into better marketing outcomes using a few simple steps.  Explore practical examples and case studies that reveal how market intelligence can increase the quality and quantity of your attendees.
    Key takeaways:
    • Techniques to optimize the quantity and quality of attendees using data.
    • Practical strategies and insights from real-world examples.
    • How to implement market intelligence techniques in any campaign.
    • A step-by-step roadmap to a crawl, walk, run approach to market intelligence.
  6. Breakout sessions on a hot topic will be followed by sharing key takeaways.
  7. The information exchange accelerates to a furious pace when the team shares takeaways.

  8. Attendee Acquisition Roundtable starts and ends on time. You can set your clock to it.

March 2024 Sponsors



Photo Highlights


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