Find. Attract. Retain. Grow.

Information You'll Use the Very Next Day

  • Actionable Insights and Tactics

Engage with the best marketing minds in the industry and share field-tested tactics for acquiring new and more attendees. Take away insights from executives, managers, and marketing specialists who walk the walk. 

  • Measurable Trends and Benchmarks

Check your campaign against recent industry research. AAR's exclusive research partner EVOLIO Marketing will be on hand to provide a fast-paced briefing on the key data points most relevant to attendee marketers. 

  • Widen Your Circle of Industry Contacts

AAR's facilitated group dynamic encourages lasting professional relationship-building. Develop face-to-face connections that benefit your organization, your event, and your career.

July 18, 2024

Register Now

Marriott Marquis Chicago

Chicago, IL

Registration Fee

$375; $275 for each additional colleague

Change in plans? Last minute substitutions are welcome or cancel for a full refund up to one week before AAR.


Give Me 80 Seconds to Introduce AAR

Popular AAR Topics

Learn how to find, attract, and retain attendees to grow events.

Engage with seasoned professionals, subject matter experts, and forward-thinking specialists on the most relevant topics of the day, including: 

  • Converting prospects into attendees & attendees into fans
  • Digital marketing techniques and resources
  • Improving social media success
  • Low-cost target marketing tactics
  • Getting more out of mobile tech
  • Mapping the attendee journey

CEM recertification

Programming Endorsed by IAEE

Earn 5.75 clock hours towards CEM recertification.

Certified in Exhibition Management CEM FREEMAN

Put This Agenda on Your Agenda

AAR July Preliminary Agenda

  1. Bold designs and LAST CHANCE TO REGISTER! buttons won’t cut it anymore.  In today’s world, innovation is not just for getting attention, it must define your brand. This interactive session full of field-tested insights from Kim Vinciguerra, Chief Experience Officer, The International Carwash Show, and mdg’s Marketing Strategist Tyler Day will share the innovative tactics they used to turbocharge the show’s experience, communicate its value, and achieve record-breaking registration, including:
    • VIP networking experiences.
    • Influencer programs. 
    • Timely messaging. 
    • Expanded use of video. 
    This is a fast-paced session full of takeaways you will use in your very next campaign.
  2. Rose Horcher, Vice President, Client Services, Choose Chicago 
  3. Make valuable connections with marketing professionals and experts.

  4. Receive a top-line briefing of the major findings of recent Attendee Acquisition research.

  5. What do you do when circumstances throw you a curve ball for your organization’s big event? If you’re Nicole Bowman, VP Marketing and Communications, IAEE, you make no excuses and no mistakes. You examine every angle, craft a marketing plan that optimizes your budget, and prepare to execute with precision, persistence, and flexibility. It's not a challenge for the faint-hearted, but it’s a case study every executive, manager, and marketer will value.

  6. Breakout sessions on a hot topic will be followed by sharing key takeaways.
  7. The information exchange accelerates to a furious pace when the team shares takeaways.

  8. Attendee Acquisition Roundtable starts and ends on time. You can set your clock to it.

July 2024 Sponsors



Photo Highlights


Featured Attendee Acquisition Resources

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Lippman Connects You

  • Account Executive, North American Association of Food Equipment Manufacturers (NAFEM)
  • Americas Event Director, Labelexpo Americas
  • Associate Director of Events, Atlas Network
  • Associate Director of Marketing, AMT - The Association for Manufacturing Technology
  • Associate Director, Marketing, PRNEWS, Access Intelligence
  • Associate Director, Meetings & Conventions Department, American Psychiatric Association
  • Associate, Society of Petroleum Engineers International
  • Attendance Marketing Director, Newcom Events, Newcom Business Media
  • Attendee Relations Director, LIGHTFAIR International
  • Audience Development Manager, Hannover Fairs USA
  • Audience Development Manager, Hannover Fairs USA
  • Audience Development Specialist, IEEE MCE
  • Audience Marketing & Data Analytics Director, Irrigation Association
  • CE Registration & Exhibits Specialist, Michigan Dental Association
  • CEO, Billington CyberSecurity
  • Chief Conference Officer, Advanced Learning Institute (ALI) Conferences
  • Chief Experience Officer, International Carwash Association
  • Chief Growth & Sustainability Officer,
  • Chief Marketing Officer, MHI - The Industry That Makes Supply Chains Work
  • Chief Operating Officer, HighQuest Group
  • Chief Product Officer, ASAE: The Center for Association Leadership
  • Co-founder & Head of Marketing, Ai4
  • Communications Coordinator, International Carwash Association
  • Community Marketing Manager, CALI: The Center for Computer-Assisted Legal Instruction
  • Conference Planner, eduWeb Digital Summit
  • Conference Program Manager, National Safety Council
  • Coordinator, Associate and Industry Relations, Edison Electric Institute
  • Coordinator, Exhibits, National Business Aviation Association (NBAA)
  • Corporate Communications Manager, International Association of Chiefs of Police
  • Creative Director, International Housewares Association
  • Digital Marketing Director, NACS - Advancing Convenience & Fuel Retailing
  • Digital Marketing Manager, Advanced Learning Institute (ALI) Conferences
  • Digital Marketing Manager, AVIXA
  • Digital Marketing Manager, National Association of Home Builders (NAHB)
  • Digital Marketing Specialist, AM Series, SME
  • Digital Marketing Specialist, MT Series, SME
  • Digital Marketing Specialist, NACS - Advancing Convenience & Fuel Retailing
  • Director - Marketing & Communications, AMT - The Association for Manufacturing Technology
  • Director Conference Services and Sponsorships, North American Meat Institute
  • Director of Business Development, Koelnmesse
  • Director of Communications, Taffy Event Strategies
  • Director of Engagement, AUVSI
  • Director of Events & Marketing, Health Connect Partners
  • Director of Marketing & Member Services, Arthroscopy Association of North America
  • Director of Marketing & Public Relations, Clarion Events
  • Director of Marketing Communications, ISSA - Advancing Clean. Driving Innovation.
  • Director of Marketing, INDA: Association of the Nonwoven Fabrics Industry
  • Director of Marketing, Informa Markets
  • Director of Marketing, National Apartment Association
  • Director of Marketing, National Rural Electric Cooperative Association (NRECA)

Take Away Information You Will Use Immediately