Increase Exhibit and Sponsorship Sales

Information You Will Use Immediately

Exhibit Sales Roundtable is a facilitated information-sharing experience for executives, managers and professionals responsible for exhibit and sponsorship sales.

  • Best practices and next practices

If there’s a better way to sell exhibit space and sponsorships, your peers will share it at ESR. A select group of no more than 30 professionals participate in guided discussions, facilitated networking, and information sharing.

Every ESR client takes away action-ready tactics, proprietary data, and insights for finding prospects and earning customers.  

  • Develop Profitable Relationships

Make valuable business relationships that will add value to your event and your work. Expand your circle of industry contacts.

  • Stay in the Lead

In good times and bad, the organizations with a greater breadth of knowledge and up-to-date information make the wisest decisions. ESR helps position your event to protect and maintain its market leadership.

Register Now

June 27, 2024

Hyatt Regency McCormick Place

Chicago, IL


Registration Fee

$375; $275 for each additional colleague.

Change in plans? Last minute substitutions are welcome or cancel for a full refund up to one week before ESR.



Check Out My 81-Second Pitch for ESR

Take Away Information That Will Inform Your Next Sales Call

Let's Put Your Event on The Agenda

  • Prove and communicate ROI.
  • Convert customers into ambassadors.
  • Improve call-backs and close deals.
  • Determine the value of packages and the best way to communicate this information to prospects.
  • Tap into unexpected sources of qualified prospects.
  • Exchange new and unique sponsorship ideas.
  • Expand your sales efforts internationally.
  • Discuss non-exhibit floor revenues – meeting rooms, outdoor displays and special events.

CEU credits

Programming Endorsed by IAEE

 Eligible for 6 clock hours towards CEM recertification by IAEE.

CEM Certified in Exhibition Management


Increasing Exhibit and Sponsorship Sales Is Our Only Agenda

ESR June 27 Agenda

  1. Make valuable career connections with exhibit and sponsorship sales peers and experts.
  2. What information do today's data-driven exhibitors need to justify their spend on your event? Hear from two experts who have exhibited, sponsored, and evaluated ROI – from the corporate perspective. Jeannie Henson, Director of Exhibit Management for Siemens Healthineers North America, and Joe Federbush, CEO, EVOLIO Marketing, will share successful (and not-so-successful) examples, data, and insights about what it’s like to be in an exhibitor's or sponsor's shoes.  You'll take away actionable new ideas that can be implemented right away to improve your relationships with your customers, regardless of your show size and industry. 

  3. More is not necessarily more when it comes to crafting and executing a modern approach to lead generation. Today, it’s all about strategy, precision and creatively breaking through the noise. In this content-rich mini-session, mdg will share novel ideas for growing your prospect pool and turning leads into sales.  
  4. The information exchange is fast and furious when every team member gets a chance to share top takeaways that will enhance their sales practices and decision-making.
  5. Exhibit Sales Roundtable starts and ends on time. You can set your clock to it.


June 2024 Sponsors

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Featured Resources for Sales Professionals

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Lippman Connects You

  • Account Executive, Argentum
  • Account Executive, Association of Equipment Manufacturers
  • Account Executive, Association of Equipment Manufacturers
  • Account Executive, Convention Sales, National Association of Broadcasters (NAB)
  • Account Executive, Mack Brooks Exhibitions
  • Account Executive, Mack Brooks Exhibitions Inc.
  • Account Executive, Questex
  • Account Executive, Taffy Event Strategies
  • Account Manager II, RAPID + TCT, SME
  • Account Manager, ASIS International
  • Account Manager, Business Development, ASIS International
  • Account Manager, Exhibitions & Sales, International Association of Exhibitions and Events (IAEE)
  • Account Manager, Medical Group Management Association (MGMA)
  • Account Manager, Water Environment Federation (WEF)
  • Account Rep II, Smart Manufacturing Experience, SME
  • Account Representative II, FABTECH, SME
  • Account Representative III, SME
  • Account Sales Manager, National Association of Home Builders (NAHB)
  • Account Sales Manager, National Association of Home Builders (NAHB)
  • Account Specialist, Consumer Technology Association
  • Advertising and Marketing Manager, VPPPA - The Premier Global Safety & Health Organization
  • Americas Event Director, Labelexpo Americas
  • Associate Director, Partner Experience, ASAE: The Center for Association Leadership
  • Associate Director, Trade Show & Event Marketing, National Cattlemen's Beef Association
  • Associate, National Graphene Association
  • Business Development and Sales Operations Manager, Winsight
  • Business Development Director, Northstar Meetings Group
  • Business Development Manager, Clarion Events
  • Business Development Manager, NAIOP - Commercial Real Estate Development Association
  • Business Development Manager, Specialty Graphic Imaging Association
  • Business Development Representative, ASIS International
  • Business Development, HighQuest Group
  • Business Development, Intermodal EXPO
  • CE Registration & Exhibits Specialist, Michigan Dental Association
  • CEO, Billington CyberSecurity
  • Chief Development Officer, American Association of Neurological Surgeons
  • Chief Marketing and Sales Officer, American Speech-Language-Hearing Association
  • Chief Media & Sales Officer, North American Veterinary Community (NAVC)
  • Chief Meetings & Education Officer, Society of Gynecologic Oncology
  • Chief Operating Officer, American Society of Human Genetics
  • Chief Operating Officer, HighQuest Group
  • Chief Operating Officer, Professionals In Human Resources Association
  • Conference Planner, eduWeb Digital Summit
  • Corporate Outreach Sales Manager, APCO International
  • Corporate Relations Sales Manager, Radiological Society of North America (RSNA)
  • Development Manager, American Society of Gene and Cell Therapy
  • Director of Business Development and Strategy, AUVSI
  • Director of Business Development, International Association of Healthcare Central Service Materiel Management
  • Director of Business Development, National Parking Association
  • Director of Business Development, The Education Market Association

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