Increase Exhibit and Sponsorship Sales

Information You Will Use Immediately

Exhibit Sales Roundtable is a facilitated information-sharing experience for executives, managers and professionals responsible for exhibit and sponsorship sales.

  • Best practices and next practices

If there’s a better way to sell exhibit space and sponsorships, your peers will share it at ESR. A select group of no more than 30 professionals participate in guided discussions, facilitated networking, and information sharing.

Every ESR client takes away action-ready tactics, proprietary data, and insights for finding prospects and earning customers.  

  • Develop Profitable Relationships

Make valuable business relationships that will add value to your event and your work. Expand your circle of industry contacts.

  • Stay in the Lead

In good times and bad, the organizations with a greater breadth of knowledge and up-to-date information make the wisest decisions. ESR helps position your event to protect and maintain its market leadership.

Registration Opens Soon

February 29, 2024

Virginia Tech Executive Briefing Center

Arlington, VA


Registration Fee

$375; $275 for each additional colleague.

Change in plans? Last minute substitutions are welcome or cancel for a full refund up to one week before ESR.



Check Out My 81-Second Pitch for ESR

Take Away Information That Will Inform Your Next Sales Call

Let's Put Your Event on The Agenda

  • Prove and communicate ROI.
  • Convert customers into ambassadors.
  • Improve call-backs and close deals.
  • Determine the value of packages and the best way to communicate this information to prospects.
  • Tap into unexpected sources of qualified prospects.
  • Exchange new and unique sponsorship ideas.
  • Expand your sales efforts internationally.
  • Discuss non-exhibit floor revenues – meeting rooms, outdoor displays and special events.

CEU credits

Programming Endorsed by IAEE

 Eligible for 5 clock hours towards CEM recertification by IAEE.

CEM Certified in Exhibition Management


Increasing Exhibit and Sponsorship Sales Is Our Only Agenda

ESR September 2023 Agenda

  1. Get a 15-minute rundown of the ideas that are pushing sales to new records when Justin Post, Regional Vice President, Map Your Show, culls the best of the best from hundreds of recent sales implementations. However good your sales are now, you'll walk away with ready-to-use tactics that will close sales faster, get you a bigger share of the budget, and boost renewals.
  2. Make valuable career connections with exhibit and sponsorship sales peers and experts.
  3. Dive into the art and science of exhibit and sponsorship sales when Dan Cole, Senior Director, Exposition Sales, AVIXA, reveals the dynamics of eliciting information and earning the sale. This is information you will use on your very next sales call.

  4. Recent data shows that the gap between exhibitor expectations and satisfaction levels are widening. To close this gap, event sales professionals must first understand what’s driving the unprecedented shifts in customer expectations and then proactively adapt their approach. How can you translate the data into better sales outcomes? mdg President and Chief Marketing Strategist Kimberly Hardcastle-Geddes helps you navigate the changing nature of exhibitor and sponsor sales.
  5. The information exchange is fast and furious when every team member gets a chance to share top takeaways that will enhance their sales practices and decision-making.
  6. Exhibit Sales Roundtable starts and ends on time. You can set your clock to it.


February 2024 Sponsors

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