Increase Exhibit and Sponsorship Sales

Information You Will Use Immediately

Exhibit Sales Roundtable is a facilitated information-sharing experience for executives, managers and professionals responsible for exhibit and sponsorship sales.

  • Best practices and next practices

If there’s a better way to sell exhibit space and sponsorships, your peers will share it at ESR. A select group of no more than 30 professionals participate in guided discussions, facilitated networking, and information sharing.

Every ESR client takes away action-ready tactics, proprietary data, and insights for finding prospects and earning customers.  

  • Develop Profitable Relationships

Make valuable business relationships that will add value to your event and your work. Expand your circle of industry contacts.

  • Stay in the Lead

In good times and bad, the organizations with a greater breadth of knowledge and up-to-date information make the wisest decisions. ESR helps position your event to protect and maintain its market leadership.

Registration opens soon

February 27, 2025

Virginia Tech Executive Briefing Center

Arlington, VA

 

Registration Fee

$425; $325 for each additional colleague.

Change in plans? Last minute substitutions are welcome or cancel for a full refund up to one week before ESR.

EXHIBIT SALES ROUNDTABLE

 

Check Out My 81-Second Pitch for ESR

Take Away Information That Will Inform Your Next Sales Call

Let's Put Your Event on The Agenda

  • Prove and communicate ROI.
  • Convert customers into ambassadors.
  • Improve call-backs and close deals.
  • Determine the value of packages and the best way to communicate this information to prospects.
  • Tap into unexpected sources of qualified prospects.
  • Exchange new and unique sponsorship ideas.
  • Expand your sales efforts internationally.
  • Discuss non-exhibit floor revenues – meeting rooms, outdoor displays and special events.

Programming Endorsed by IAEE

Eligible for 5.75 clock hours towards CEM recertification.

CEM Certified in Exhibition Management

Lippman Connects' Industry Allies

Industry Allies

Increasing Exhibit and Sponsorship Sales Is Our Only Agenda

ESR September Agenda

  1. Make valuable career connections with exhibit and sponsorship sales peers and experts.
  2. Like any talent, your sales skills benefit from constant refinement. Go right to the mountaintop when sales guru Dan Cole shares his 10 steps to mastering the exhibit sales process. Senior Director, Exposition Sales, AVIXA, Dan has distilled 30+ years of sales management success into an easy-to-follow game plan. Highlights include:
    • You don’t know everything – evergreen ideas to sell by.
    • Position your event as the answer to your customers’ challenges.  
    • Let your vocabulary make the sale.
    • Turning customers into brand ambassadors.
    • Asking the right questions to provide the right solution
  3. AI is here to give you more, better data for your exhibitors and sponsors. This session will demonstrate how any size sales department can implement available sales tools. Nick Borelli, Marketing Director, Zenus, will reveal how AI-powered data helps tell the full story of why customers should continue partnering with you. AI covers the resonance of their brand, the validity of their messaging, the quality of the conversations, and the experiential impact of their overall presence at your event.

    3 Take-aways: 

    • The metrics you need to measure behavior and experience
    • Return on investment data from facial analysis
    • The ethical considerations for AI data collection
  4. Predictive analytics is now as essential to sales as a CRM. It’s a readily available and accessible tool that can help you boost your revenues and take control of your budgeting process. Joe Colangelo, CEO and Co-founder of Bear Analytics will delve into the transformative power of predictive analytics. He will guide you through the process of integrating your own variables into predictive models, ensuring that the unique aspects of your event are accounted for. You’ll get to keep the core model he’ll discuss too!
  5. The information exchange is fast and furious when every team member gets a chance to share top takeaways that will enhance their sales practices and decision-making.
  6. Exhibit Sales Roundtable starts and ends on time. You can set your clock to it.

 

February 2025 Sponsors

Explore Past ESR Highlights

Resources

Featured Resources for Sales Professionals

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