ConnectUp articles written by mdg for Lippman Connects Inbox Wins: How AI + Humans Delivers Results From "Maybe" to "Yes": How to Overcome Uncertainty and Fill Your Event No More No-Shows: 5 Verificat ...

Seven questions that prove the difference between what you know and what you think you know profoundly affects your sales and your event … from the always provocative Nick Borelli, Marketing Director, ...

CEIR’S Latest 2025 Research

It should come as no surprise that AI can assist in exhibit and sponsorship sales. The truth is effective prospecting may be the sexiest application, but it is hardly the only one. Only ESR could conv ...

In the trade show space, keeping exhibitors is far more profitable than constantly chasing new ones—yet most organizers under-leverage the data that proves value. You’ll learn from Rachel Neimeier, Re ...

From Insight to Impact: How Maximizing Attendee and Exhibitor Engagement Stats Can Help Close More Deals

Today’s attendees expect more – and your exhibitors need help rising to the challenge. In this session, Kimberly Hardcastle, Chief Strategist, Freeman Company shares seven data-backed insights from Fr ...

Mallory Yepez, Associate Director, Choose Chicago

Turn Your Registration System Into a Loop of Attendee Insights The latest generation of attendee registration technology does more than capture quantitative data. Future-ready systems can personalize, ...

Joe Federbush, President & Chief Strategist, EVOLIO

True genius is giving the customer something they didn’t know they needed. Here’s your chance to be a genius for your customers when Nick Borelli, Marketing Director, Zenus, presents Seven Questions T ...

Fine tuning your pitch to the expectations of exhibitors and sponsors will always be fundamental to closing more sales. But the latest Freeman Trends Report proves those expectations have changed — an ...

Understanding How Their Issues and Challenges Impact You

Exhibitor retention isn't just about customer service—it's about understanding which exhibitors are likely to return, which ones are at risk, and why. Abby Nero, Regional Vice President, MYS will expl ...

It’s general knowledge that exhibitors usually pay more than their direct share of costs. As the cost burden on exhibitors continues to rise, organizers must wake up now to the reality that the prevai ...

In this interactive session, Hervé Sedky, President and CEO, Emerald, will moderate a panel of experts, including Kevin Hinton, Managing Director, Group Travel, U.S. Travel Association; Isabelle Icso, ...

Sam Lippman, President, Lippman Connects sets the tone for the day with this fast-paced session highlighting key data points that have big implications. Polling Results  

As customer expectations evolve, delivering and communicating ROI is no longer the finish line; it’s now the baseline. Building on the success of their value-based selling journey, Indiya Okam, Group ...

What sets groundbreaking event organizers apart from those who simply maintain the status quo? First, Freeman Senior VP - Strategy Ken Holsinger and mdg President Kimberly Hardcastle will unveil key F ...

Just when you’re beginning to doubt which way is ahead, ECEF brings you this perfectly timed keynote address from Consumer Technology Association CEO Gary Shapiro. His insights will illuminate a path ...

Every January, the World Economic Forum brings together political, business, and thought leaders. Better known as Davos, it is arguably the most exclusive annual event in the world. Although more than ...

ECEF 2025 session takeaways from Kimberly Hardcastle, President, mdg, A Freeman Company and Ken Holsinger, Senior Vice President, Strategy, Freeman