Every post you share, every update you publish — prospects are watching before they ever decide to engage. The question is: What are they seeing? More importantly, is it opening doors or closing them? ...

During this session, Laura Davidson, SVP, Digital for mdg, explores how event organisers are using digital audiences and audience extension to deliver higher-quality exhibitor leads, unlock new revenu ...

High traffic doesn’t always mean high value. Rich Stone, CEO of EXPOCAD, examines real trade show engagement data to distinguish between browsing and buyer behavior using AI. You’ll see why some exhib ...

Joe Federbush, President and Chief Strategist at EVOLIO, brings over 20 years of experience collaborating with leading trade shows and their anchor exhibitors/sponsors to deliver actionable insights t ...

Dan Cole, Head of Sales at AVIXA and Brittany Shoul, Senior Vice President of Revenue Strategy and Operations for MCI USA go beyond theory to unpack five strategies that help you focus your sales effo ...

Take a deep dive into Trade Show Executive's benchmarking data with Managing Editor Maddy Ryley to find out how large shows are performing in the U.S. so far in 2025, and then hear the results of a su ...

Along with developing professional connections, exploring relevant data is the cornerstone of LSR. So we’re proud to bring back the Large Show Research Report for 2025, based on a nationwide survey of ...

For years, exhibitors have been asking for reforms from show organizers. However, few have responded fully and robustly to provide a seamless and cost efficient experience. Missing from the equation i ...

As an organizer of a large trade show, you know that success isn’t defined solely by square footage or registration numbers – it’s also measured by how each attendee experiences the journey. The chall ...

Joe Federbush, President and Chief Strategist, EVOLIO, shares hot off the press industry data.

Every DMO has an event services team, but many business event organizers do not use them to their full potential.  Not only can these experts assist with sourcing in-market suppliers and planning site ...

If you’d like more insights based on Freeman research shared by Kimberly Hardcastle, Chief Strategist, Freeman at the October 23 AAR, check out the latest trends report that reveals what it takes to b ...

AI assistants are increasingly making event recommendations and decisions on behalf of attendees. That means our traditional audience acquisition strategies are already missing the most forward-thinki ...

Overview of Dan's articles The Bright Side of Willy Loman: Lessons in Sales Authenticity The Transcendence of Trust Every Day Starts at Zero The Greatest Barrier to Growth? Our Own Ego Authenticity as ...

ConnectUp articles written by mdg for Lippman Connects Influencers Matter to Events More Than Ever. Here Are the New Rules of Engagement. Inbox Wins: How AI + Humans Delivers Results From "Maybe" to " ...

Seven questions that prove the difference between what you know and what you think you know profoundly affects your sales and your event … from the always provocative Nick Borelli, Marketing Director, ...

CEIR’S Latest 2025 Research

It should come as no surprise that AI can assist in exhibit and sponsorship sales. The truth is effective prospecting may be the sexiest application, but it is hardly the only one. Only ESR could conv ...

In the trade show space, keeping exhibitors is far more profitable than constantly chasing new ones—yet most organizers under-leverage the data that proves value. You’ll learn from Rachel Neimeier, Re ...

From Insight to Impact: How Maximizing Attendee and Exhibitor Engagement Stats Can Help Close More Deals

Today’s attendees expect more – and your exhibitors need help rising to the challenge. In this session, Kimberly Hardcastle, Chief Strategist, Freeman Company shares seven data-backed insights from Fr ...

Mallory Yepez, Associate Director, Choose Chicago

Turn Your Registration System Into a Loop of Attendee Insights The latest generation of attendee registration technology does more than capture quantitative data. Future-ready systems can personalize, ...