Resources

Resources

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  • Will Rising Exhibitor Costs Backfire?

    28 May 2025 Jeannie Henson, Director of Exhibit Management - Siemens Healthineers North America and Julie Kagy, Executive Director - ESCA: Exhibition Services & Contractors Association
    It’s general knowledge that exhibitors usually pay more than their direct share of costs. As the cost burden on exhibitors continues to rise, organizers must wake up now to the reality that the prevai ...
  • What Happens When Calamity Shows Up, Jeannie Henson - ESR Feb 2025

    27 Feb 2025 Jeannie Henson, Director of Exhibit Management, Siemens Healthineers
    Responsible organizers and exhibitors need to prepare for emergencies such as active shooters; bomb threats; medical issues, evacuations, and the unforeseen. At Siemens Healthineers, Director of Exhib ...
  • What Exhibitors Need Now, EVOLIO - ESR June 2024

    27 Jun 2024 Joe Federbush, President, EVOLIO Marketing
  • What Event Sponsors Want

    21 Apr 2024 Michelle Russell, Editor-in-Chief, Convene, magazine of PCMA
    At a Lippman Connects Exhibit Sales Roundtable session, participants were given benchmarks to understand the new exhibitor landscape — and a simple checklist to help potential sponsors and exhibitors ...
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