Big Ideas for Big Shows

Are you prepared for the day an anchor exhibitor says your show’s carbon footprint will impact their future participation? It could be tomorrow. Increasingly corporate carbon budgets are going to take aim at the sustainability of your event, and specifically its carbon footprint.

We know from the pandemic crisis, that getting behind the curve forfeits the powerful advantages of preparedness and flexibility. This goal has probably not been on your front burner, but for the future viability of your event now is the right moment to progress to net zero carbon.

With the expert insights from Glenn Hansen, Founder and CEO of Reduce 2, Saving the Planet by Degree; Ryan Green, Manager of Strategic Supply & Sustainability, GES; and Katerina Chagoya, PhD, Sustainability Coordinator, Facility Operations, Orange County Convention Center, we’ll discuss how to get started and the resources available to you:

• How to create a baseline of your show’s Scope 3 GHG; what data needs to be collected.
• Partnering with your venue, destination, contractors, attendees, speakers, and exhibitors/sponsors to get it done.
• Learn what EDPA and ESCA are doing to aid your journey.
• Best practices from Sustainability Masters.

Recent research into shifting workplace demographics, consumer and societal trends, and attendee sentiment has uncovered eye-opening insights that will shape the way we plan, market and produce events. It also revealed that our current approach to attendee acquisition should not look anything like it used to. Kimberly Hardcastle-Geddes, President of mdg, A Freeman Company, explain how teams, technologies, and tactics should be evolving to fill the attendee pipeline with new prospects, move from mass marketing to mass personalization and meet the growing expectations for engaging, frictionless experiences that keep audiences coming back for more.

Presenting a timely round up of research relevant to executives and managers of large shows. Clients receive a copy of the complete Large Show Research Report.

This session explores the powerful role of partners like CNTV and PR Newswire in reaching more audiences for your event. With pre-event media amplification to post-event content creation and distribution, these strategic partners can take an event's success to the next level. Ben Dunlap, Regional Vice President, Map Your Show, explores how offering additional media and content opportunities for your exhibitors can create more far-reaching attendee awareness and interest for your show.

The exchange is fast and furious when the day's most valued takeaways are reviewed.