Exhibitor retention isn't just about customer service—it's about understanding which exhibitors are likely to return, which ones are at risk, and why. Abby Nero, Regional Vice President, MYS will expl ...

As customer expectations evolve, delivering and communicating ROI is no longer the finish line; it’s now the baseline. Building on the success of their value-based selling journey, Indiya Okam, Group ...

Joe Federbush, President and Chief Strategist, EVOLIO, will be sharing hot off the press industry data including EVOLIO’s 2024 tradeshow benchmarks around how attendees value events, their satisfactio ...

The toughest, most enduring challenge facing your salesforce is measuring, proving, and communicating customers' ROI. Every non-renewal and downsize hurts your profitability. RX's answer was to refram ...

Jennifer Schwartz, Divisional President, Access Intelligence, moderates a panel with; Ellen Davis, Executive Vice President, Business Strategy and Industry Engagement, U.S. Travel Association; Ben Erw ...