What do you do when circumstances throw you a curve ball for your organization’s big event? If you’re Nicole Bowman, VP Marketing and Communications, IAEE, you make no excuses and no mistakes. You exa ...

While there have always been discrepancies between real and reported conversions in analytics platforms, that gap has widened considerably — and likely for good. Privacy legislation around the world h ...

Not always! We all want our events to deliver a wealth of attendee benefits. But sometimes these benefits are provided only if we find exhibitors to sponsor them. Steve Prahalis, COO, SME moderates a ...