Resources

Resources

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  • ConnectUp articles written by mdg for Lippman Connects No More No-Shows: 5 Verification Tactics That Work 6 Ways to Welcome First-Time Attendees with Personalized Marketing From Zero to Hero: Refine Y ...
  • Articles by Dan Cole

    28 Aug 2023
    Overview of Dan's articles The Two-Faced Salesperson Problem: Why Trust Beats Talent "Open Your Eyes, Look to the Skies and See..." Sales is a Marathon Digital Selling: The Race Is On Why I'm Betting ...
  • Attendee Acquisition Roundtable, July 27, 2023, Chicago, IL
  • Not always! We all want our events to deliver a wealth of attendee benefits. But sometimes these benefits are provided only if we find exhibitors to sponsor them. Steve Prahalis, COO, SME moderates a ...
  • Ken Holsinger, Senior Vice President Strategy, Freeman Company, takes you through the key findings from up-to-the-minute Freeman data on exhibits and sponsorships. Ken will build on the "5 Data Points ...
  • Jennifer Schwartz, Divisional President, Access Intelligence, moderates a panel with; Ellen Davis, Executive Vice President, Business Strategy and Industry Engagement, U.S. Travel Association; Ben Erw ...
  • Sam Lippman, President, Lippman Connects kicks off the ECEF program with a fast-paced data-driven overview, spotlighting insights gleaned from recent research. This session was recorded at the 22nd an ...
  • If your customers are not getting what they need from your event, you're handing an opportunity to a company like Connectiv Holdings. CEO Jay Weintraub's approach is sometimes described as disruptive. ...
  • Rochelle Richardson, SVP, Exhibitions, AVIXA, Dave Labuskes, CEO, AVIXA and Brad Sousa, CTO, AVI Systems address numerous benefits of creating integrated experiences to enhance your events with the su ...
  • The toughest, most enduring challenge facing your salesforce is measuring, proving, and communicating customers' ROI. Every non-renewal and downsize hurts your profitability. RX's answer was to refram ...
141 Results