Widen Your Leadership Perspective Your leadership acumen has brought you great success. Keynoter Edwina Kulego gives you the opportunity to build on that success. Edwina explains that a global mindset ...

Hosting, sponsoring, attending. We've done it all. And every time, we're watching people ask the same quiet question: is it worth coming back? Rajul Shah, GM & Global Head of Sales - Growth Products - ...

The Annabelle Project (TAP) is a mentoring program, founded to feed the events industry pipeline with Next Gen talent. Sam Lippman interviews two TAP mentees. They share fresh perspectives from the PO ...

Sam Lippman, President, Lippman Connects set the tone for the day with this fast-paced session highlighting key data points that have big implications.

When does it pay off to leave money behind? For the past 24 years, the NACS show has been quietly doing just that. Bob Hughes, Vice President, NACS, shares their success strategy. NACS does not leave ...

As organizers continue to rethink the role of learning at events, this session explores how different formats, environments and interactions contribute to meaningful knowledge exchange.  Ken Holsinger ...

Even strong events can’t rely on repeat attendance alone to sustain growth. In this case-study session, Lily Doerfler from AdvaMed and Rachel Scharmann from mdg walk through how the MedTech Conference ...

In this session,  John Wilson, Vice President, Business Development, Northeast Region, CNTV, explores how to use video more intentionally to support both attendee acquisition and retention. Rather tha ...

Joe Federbush, President and Chief Strategist, EVOLIO, explains EVOLIO’s latest Tradeshow Benchmarks and how you can apply the data to your attendee acquisition strategy.

Every post you share, every update you publish — prospects are watching before they ever decide to engage. The question is: What are they seeing? More importantly, is it opening doors or closing them? ...

During this session, Laura Davidson, SVP, Digital for mdg, explores how event organisers are using digital audiences and audience extension to deliver higher-quality exhibitor leads, unlock new revenu ...

High traffic doesn’t always mean high value. Rich Stone, CEO of EXPOCAD, examines real trade show engagement data to distinguish between browsing and buyer behavior using AI. You’ll see why some exhib ...

Joe Federbush, President and Chief Strategist at EVOLIO, brings over 20 years of experience collaborating with leading trade shows and their anchor exhibitors/sponsors to deliver actionable insights t ...

Dan Cole, Head of Sales at AVIXA and Brittany Shoul, Senior Vice President of Revenue Strategy and Operations for MCI USA go beyond theory to unpack five strategies that help you focus your sales effo ...

Take a deep dive into Trade Show Executive's benchmarking data with Managing Editor Maddy Ryley to find out how large shows are performing in the U.S. so far in 2025, and then hear the results of a su ...

Along with developing professional connections, exploring relevant data is the cornerstone of LSR. So we’re proud to bring back the Large Show Research Report for 2025, based on a nationwide survey of ...

For years, exhibitors have been asking for reforms from show organizers. However, few have responded fully and robustly to provide a seamless and cost efficient experience. Missing from the equation i ...

As an organizer of a large trade show, you know that success isn’t defined solely by square footage or registration numbers – it’s also measured by how each attendee experiences the journey. The chall ...

Joe Federbush, President and Chief Strategist, EVOLIO, shares hot off the press industry data.

Every DMO has an event services team, but many business event organizers do not use them to their full potential.  Not only can these experts assist with sourcing in-market suppliers and planning site ...

If you’d like more insights based on Freeman research shared by Kimberly Hardcastle, Chief Strategist, Freeman at the October 23 AAR, check out the latest trends report that reveals what it takes to b ...

AI assistants are increasingly making event recommendations and decisions on behalf of attendees. That means our traditional audience acquisition strategies are already missing the most forward-thinki ...

Overview of Dan's articles "No, and We've Got a Deal" The Bright Side of Willy Loman: Lessons in Sales Authenticity The Transcendence of Trust Every Day Starts at Zero The Greatest Barrier to Growth? ...

Seven questions that prove the difference between what you know and what you think you know profoundly affects your sales and your event … from the always provocative Nick Borelli, Marketing Director, ...