“With the threat of a recession looming large, we want to give executives, directors, and managers at midsize shows the critical data they need to make it through the uncertainty and emerge even stronger,” said Sam Lippman, President of Lippman Connects.

Joe Federbush, President and Chief Strategist at EVOLIO Marketing, added, “Midsize shows have distinct advantages and unique challenges. For example, midsize shows have more flexibility when choosing event locations. They also attract more targeted audiences, allowing exhibitors and sponsors to retrieve high quality leads. Our research will reveal how to best leverage their advantages.”

Some of the metrics MSR attendees will take away:

• Top attendee acquisition tactics.
• Most effective sources for gaining new exhibitors and sponsors.
• Key advantages and disadvantages of midsize shows.
• Top challenges to finding new attendees.
• Attendee registration timeframe trends.
• Chief concerns and objections of exhibitors and sponsors.

 

Once again executives at independent and association organizers will convene on the Wednesday after Memorial Day for the Exhibition and Convention Executives Forum. The annual one-day experience, better known as ECEF, will be held on May 31, 2023, at the Grand Hyatt in Washington D.C. A networking reception on May 30 will kick off the action. Another highly anticipated ECEF attraction is the annual TechDemo, featuring executive-level demonstrations of event tech solutions.

The exuberance of the exhibition and convention industry was on full display as 206 executives came together on June 1, 2022, for the biggest Exhibition and Convention Executives Forum (ECEF) since before the Covid era. Held at the Walter E. Washington Convention Center in Washington D.C. for the first time in its 21-year history, ECEF is renowned as the premier annual opportunity for independent and association event leaders to network and exchange insights.

Sam Lippman, President, Lippman Connects, set the tone and pace for the day with his annual “5 Data Points in 5 Minutes”. Sourced from groundbreaking research by Freeman, Lippman revealed the top challenges facing the industry. Coming in at the top of the list was Diversity, Equity, and Inclusion (DE&I) concerns.

CHOOSE CHICAGO TO HOST LIPPMAN CONNECTS ROUNDTABLES
Exhibit Sales Roundtable on June 30 & Attendee Acquisition Roundtable on July 28

ARLINGTON, VA—May 9, 2022—For the first time since inception, Lippman Connects is partnering with Choose Chicago to bring the Exhibit Sales Roundtable (ESR) and the Attendee Acquisition Roundtable (AAR) to the McCormick Place complex.

ESR is an information exchange and networking experience for exhibition and convention professionals who are responsible for selling and servicing exhibit space and sponsorships. The Chicago edition will be held at the Marriott Marquis at McCormick Place on June 30, 2022. AAR is also an information exchange and networking experience, but it is for professionals responsible for attendee marketing, including managers, creators, and specialists in data and digital. AAR will be at the Hyatt Regency at McCormick Place on July 28, 2022.

Both ESR and AAR provide a fast-paced exchange of insights and ideas as well as proprietary research conducted by Lippman Connects and Evolio Marketing. Following each Roundtable, Choose Chicago will host a relaxed and relaxing Closing Reception.

Lippman Connects has named TSNN the exclusive media partner for all eight Roundtable events. Using its dominant media platform, TSNN will take a leadership role in raising industry awareness of upcoming Roundtables, providing readers with exclusive discounts on attending, adding onsite insights and guidance on best practices, and providing exclusive post-event reporting to its readership.

The 2022 schedule of Roundtables, in calendar order, includes:

February 17 – Exhibit Sales Roundtable, Arlington, VA

March 10 – Attendee Acquisition Roundtable, Arlington, VA

April 7 – Large Show Roundtable, Las Vegas, NV

June 30 – Exhibit Sales Roundtable, Chicago, IL

July 28 – Attendee Acquisition Roundtable, Chicago, IL

August 25 – Large Show Roundtable, TBA

September 29 – Exhibit Sales Roundtable, Arlington, VA

October 27 – Attendee Acquisition Roundtable, Arlington, VA

 

Starting with Large Show Roundtable (LSR) on August 19 at the Georgia World Congress Center in Atlanta, the remaining four Lippman Connects events for 2021 will be in-person or hybrid experiences.

LSR Keynote features executives from AMT & GES on "Block Pricing Comes of Age."

At the same time, Lippman Connects announced that EVOLIO Marketing will be the exclusive provider of research for LSR, ESR, and AAR in 2021.

 

If there was any question that event industry executives would embrace an online experience, Exhibition and Convention Executives Forum (ECEF) dispelled all doubts yesterday with a lively day of learning, connecting, and exchanging. Throughout the day, ECEF earned the thanks of participants for the provocative content and top-to-top networking that are hallmarks of the event.

• Digital ECEF Platform Opens Today
• Live Engagement Begins Wednesday
• 200-Plus Executives Registered to Date

Dozens of event industry executives are embracing the digital platform of Exhibition and Convention Executives Forum (ECEF) that debuts today. ECEF 2020 clients are viewing each other’s video introductions and setting appointments in advance of live engagement on Wednesday, November 18. Starting today, ECEF clients will also be able to explore research from CEIR, Freeman, and UFI at their convenience.

Lippman Connects, producer of Exhibition and Convention Executives Forum (ECEF) announced eight topics for one-hour Brown Bag Lunch discussions and networking experiences during the November 18 online event.

Re-invented for virtual space, TechDemo will now be online for three days to serve executives, staff, technologists, and consultants.

In a strong show of event industry support for Exhibition and Convention Executives Forum (ECEF), a stellar roster of leaders has been named facilitators of breakout sessions for the November 18, 2020 event. Breakout sessions are a new feature of ECEF, which has been completely re-invented as a real event in virtual space.

Released from the limitations of a physical venue, Exhibition and Convention Executives Forum (ECEF) is expecting expanded participation for its digital debut on November 18. Sam Lippman, President of Lippman Connects, curated the pandemic-smart program to promote information sharing and innovation. Lippman Connects produces ECEF.

Event tech innovations are rapidly filling the gaps between in-person and virtual events in both information delivery and networking. When a retooled for cyberspace Exhibition and Convention Executives Forum (ECEF) debuts on November 18, it will feature breakthrough video networking technology from Gather Voices.

Exhibition and Convention Executives Forum Returns Nov. 18 on OnlineEvent® Pro Platform

ARLINGTON, VA—September 28, 2020—After a nearly six month postponement due to the worldwide pandemic, Exhibition and Convention Executives Forum (ECEF) returns as a completely retooled virtual experience on November 18, 2020. After a careful review of available options, ECEF selected Freeman to provide the virtual event platform. In addition, ECEF named Freeman as the exclusive Gold Sponsor.

Executives Get Hands-on Access to Revolutionary Customer Service Tech