“With the threat of a recession looming large, we want to give executives, directors, and managers at midsize shows the critical data they need to make it through the uncertainty and emerge even stronger,” said Sam Lippman, President of Lippman Connects.
Joe Federbush, President and Chief Strategist at EVOLIO Marketing, added, “Midsize shows have distinct advantages and unique challenges. For example, midsize shows have more flexibility when choosing event locations. They also attract more targeted audiences, allowing exhibitors and sponsors to retrieve high quality leads. Our research will reveal how to best leverage their advantages.”
Some of the metrics MSR attendees will take away:
- Top attendee acquisition tactics.
- Most effective sources for gaining new exhibitors and sponsors.
- Key advantages and disadvantages of midsize shows.
- Top challenges to finding new attendees.
- Attendee registration timeframe trends.
- Chief concerns and objections of exhibitors and sponsors.
October 19, 2022
Once again executives at independent and association organizers will convene on the Wednesday after Memorial Day for the Exhibition and Convention Executives Forum. The annual one-day experience, better known as ECEF, will be held on May 31, 2023, at the Grand Hyatt in Washington D.C. A networking reception on May 30 will kick off the action. Another highly anticipated ECEF attraction is the annual TechDemo, featuring executive-level demonstrations of event tech solutions.
August 16, 2022
Lippman Connects announced today the launch of Midsize Show Roundtable (MSR) to debut on November 17 at the David L. Lawrence Convention Center in Pittsburgh, PA. VisitPITTSBURGH and the David L. Lawrence Convention Center will be the destination hosts.
MSR will be an information-sharing and networking experience for executives, directors, show managers, marketing managers, sales managers, and department managers making decisions for shows with less than 125,000 net square feet of exhibit space. Participants will get to know each other at a Welcome Reception and Dinner on the evening of November 16.
The exuberance of the exhibition and convention industry was on full display as 206 executives came together on June 1, 2022, for the biggest Exhibition and Convention Executives Forum (ECEF) since before the Covid era. Held at the Walter E. Washington Convention Center in Washington D.C. for the first time in its 21-year history, ECEF is renowned as the premier annual opportunity for independent and association event leaders to network and exchange insights.
Sam Lippman, President, Lippman Connects, set the tone and pace for the day with his annual “5 Data Points in 5 Minutes”. Sourced from groundbreaking research by Freeman, Lippman revealed the top challenges facing the industry. Coming in at the top of the list was Diversity, Equity, and Inclusion (DE&I) concerns.
May 09, 2022
CHOOSE CHICAGO TO HOST LIPPMAN CONNECTS ROUNDTABLES
Exhibit Sales Roundtable on June 30 & Attendee Acquisition Roundtable on July 28
ARLINGTON, VA—May 9, 2022—For the first time since inception, Lippman Connects is partnering with Choose Chicago to bring the Exhibit Sales Roundtable (ESR) and the Attendee Acquisition Roundtable (AAR) to the McCormick Place complex.
ESR is an information exchange and networking experience for exhibition and convention professionals who are responsible for selling and servicing exhibit space and sponsorships. The Chicago edition will be held at the Marriott Marquis at McCormick Place on June 30, 2022. AAR is also an information exchange and networking experience, but it is for professionals responsible for attendee marketing, including managers, creators, and specialists in data and digital. AAR will be at the Hyatt Regency at McCormick Place on July 28, 2022.
Both ESR and AAR provide a fast-paced exchange of insights and ideas as well as proprietary research conducted by Lippman Connects and Evolio Marketing. Following each Roundtable, Choose Chicago will host a relaxed and relaxing Closing Reception.
Preparedness and optimism dominate the program for the Exhibition and Convention Executives Forum (ECEF), coming to the Walter E. Washington Convention Center in Washington D.C. on June 1.
In announcing the program, Sam Lippman, President, Lippman Connects, said, “It’s not too early to take account of the most practical success strategies.” Because the ECEF emphasis is on top-to-top networking, Lippman stressed that each session will be shorter, highly focused, and more interactive. “This is C-level content that will get executives talking and sharing,” Lippman added.
The program features insights from 13 exhibition and convention industry notables.
February 02, 2022
Lippman Connects has named TSNN the exclusive media partner for all eight Roundtable events. Using its dominant media platform, TSNN will take a leadership role in raising industry awareness of upcoming Roundtables, providing readers with exclusive discounts on attending, adding onsite insights and guidance on best practices, and providing exclusive post-event reporting to its readership.
The 2022 schedule of Roundtables, in calendar order, includes:
February 17 – Exhibit Sales Roundtable, Arlington, VA
March 10 – Attendee Acquisition Roundtable, Arlington, VA
April 7 – Large Show Roundtable, Las Vegas, NV
June 30 – Exhibit Sales Roundtable, Chicago, IL
July 28 – Attendee Acquisition Roundtable, Chicago, IL
August 25 – Large Show Roundtable, TBA
September 29 – Exhibit Sales Roundtable, Arlington, VA
October 27 – Attendee Acquisition Roundtable, Arlington, VA
Recognizing the difficulty of forward business planning during the pandemic, Lippman Connects is reaffirming its mission to prepare exhibition and convention industry professionals for whatever comes next. Executives, managers, and event professionals will have nine opportunities to exchange best practices, emerging techniques, proprietary data, and make career connections at nine Lippman Connects events in 2022.
- Exhibit Sales Roundtable (ESR), February 17, Arlington, VA
- Attendee Acquisition Roundtable (AAR), March 10, Arlington, VA
- Large Show Roundtable (LSR), April 7, Delano Hotel, Las Vegas, NV
- ECEF, June 1, Walter E. Washington Convention Center, Washington D.C.
- ESR, June 30, Chicago, IL
- AAR, July 28, Chicago, IL
- LSR, August (To Be Determined)
- ESR, September 29, Arlington, VA
- AAR, October 27, Arlington, VA
December 16, 2021
For more than half a decade, Lippman Connects has been benchmarking event industry performance criteria in conjunction with its Roundtable series: Attendee Acquisition Roundtable (AAR), Exhibit Sales Roundtable (ESR), and Large Show Roundtable (LSR). Pledging to continue this important initiative on behalf of Roundtable clients and the exhibition and convention industry, Lippman Connects and EVOLIO Marketing have announced they will jointly conduct specialized research in conjunction with the eight Roundtables planned for 2022.
EVOLIO Marketing will be the exclusive market research sponsor of all eight Roundtables, including:
- ESR, February 17, Arlington, VA (DC Metro)
- AAR, March 10, Arlington, VA
- LSR, April 7, Las Vegas, NV
- ESR, June 30, Chicago, IL
- AAR, July 28, Chicago, IL
- LSR, Summer (To Be Announced)
- ESR, September 29, Arlington, VA
- AAR, October 27, Arlington, VA
October 07, 2021
Unprecedented Choices & Opportunities Face Leaders at Association & Independent Events
ARLINGTON, VA—October 7, 2021—Although the pandemic continues, signs of structural change and growth offer optimism for executives at association and independent organizers. Several points of light will illuminate the stage of the Exhibition and Convention Executives Forum (ECEF).
For its 20th anniversary on Wednesday, November 3, 2021, ECEF moves just across the Potomac to the Hyatt Regency Crystal City. Totally reconfigured to prioritize both safety and top-to-top networking, ECEF 2021 requires clients to be vaccinated and wear a mask.
Starting with Large Show Roundtable (LSR) on August 19 at the Georgia World Congress Center in Atlanta, the remaining four Lippman Connects events for 2021 will be in-person or hybrid experiences.
LSR Keynote features executives from AMT & GES on "Block Pricing Comes of Age."
At the same time, Lippman Connects announced that EVOLIO Marketing will be the exclusive provider of research for LSR, ESR, and AAR in 2021.
In-Person ECEF Returns Nov. 3; Online on Freeman’s OnlineEvent® Pro Platform Nov. 1-5
ARLINGTON, VA—June15, 2021—Exhibition and Convention Executives Forum (ECEF) announced that Freeman has renewed its commitment as the exclusive Gold Sponsor. ECEF 2021 will be celebrating its 20th Anniversary with an in-person event on November 3 in addition to an online experience from November 1 through November 5.
Lippman Connects will mark the first anniversary of Digital Summit with the debut of its fourth series on June 24. Lippman Connects also announced that Digitell will be the exclusive sponsor of the Summer 2021 series.
June 24 – Practical Strategies for Managing In-Person Events in the Face of Continuing Uncertainty
July 15 – Proving ROI: Developing Metrics That Will Strengthen Exhibitor and Sponsor Loyalty
August 5 – Using Data to Create Cost-Effective Attendee Acquisition Campaigns
August 26 – Post Pandemic Sponsorships and Ancillary Revenue Sources
September 30 – Leveraging Pent-Up Demand to Secure Larger Commitments from Exhibitors and Sponsors
Marking 20 years of connecting leaders to leaders, Exhibition and Convention Executives Forum (ECEF) will open for a full day of in-person interaction on November 3 at the Hyatt Regency Crystal City in Arlington, VA located just outside of Washington D.C. The 20th Anniversary agenda offers a re-conceived format with expanded networking activities punctuated by four provocative C-level presentations.
January 27, 2021
"Attendee Marketing: Digital Marketing Applications and Solutions Delivering the Best ROI,” the first of five Digital Summit online discussions, will take place on Thursday, February 11 via Zoom. Lippman Connects, producer of Digital Summit, also announced Feathr will be the exclusive sponsor of the entire five edition series, including:
· Re-Opening Your In-Person Event for the Next New Normal on Thursday, March 11.
· Selling & Retaining Exhibitors/Sponsors for In-Person and Virtual Events on Thursday, April 8.
· 2019 Is Never Coming Back: Attendee Acquisition for Re-Opening Events on Thursday, April 29.
· Bringing Back Exhibitors/Sponsors: What Do They Want Now? on Thursday, May 13.
November 19, 2020
If there was any question that event industry executives would embrace an online experience, Exhibition and Convention Executives Forum (ECEF) dispelled all doubts yesterday with a lively day of learning, connecting, and exchanging. Throughout the day, ECEF earned the thanks of participants for the provocative content and top-to-top networking that are hallmarks of the event.
November 16, 2020
- Digital ECEF Platform Opens Today
- Live Engagement Begins Wednesday
- 200-Plus Executives Registered to Date
Dozens of event industry executives are embracing the digital platform of Exhibition and Convention Executives Forum (ECEF) that debuts today. ECEF 2020 clients are viewing each other’s video introductions and setting appointments in advance of live engagement on Wednesday, November 18. Starting today, ECEF clients will also be able to explore research from CEIR, Freeman, and UFI at their convenience.
November 09, 2020
Lippman Connects, producer of Exhibition and Convention Executives Forum (ECEF) announced eight topics for one-hour Brown Bag Lunch discussions and networking experiences during the November 18 online event.
October 29, 2020
Re-invented for virtual space, TechDemo will now be online for three days to serve executives, staff, technologists, and consultants.
October 26, 2020In a strong show of event industry support for Exhibition and Convention Executives Forum (ECEF), a stellar roster of leaders has been named facilitators of breakout sessions for the November 18, 2020 event. Breakout sessions are a new feature of ECEF, which has been completely re-invented as a real event in virtual space.
October 14, 2020Released from the limitations of a physical venue, Exhibition and Convention Executives Forum (ECEF) is expecting expanded participation for its digital debut on November 18. Sam Lippman, President of Lippman Connects, curated the pandemic-smart program to promote information sharing and innovation. Lippman Connects produces ECEF.
September 28, 2020Event tech innovations are rapidly filling the gaps between in-person and virtual events in both information delivery and networking. When a retooled for cyberspace Exhibition and Convention Executives Forum (ECEF) debuts on November 18, it will feature breakthrough video networking technology from Gather Voices.
September 28, 2020
Exhibition and Convention Executives Forum Returns Nov. 18 on OnlineEvent® Pro Platform
ARLINGTON, VA—September 28, 2020—After a nearly six month postponement due to the worldwide pandemic, Exhibition and Convention Executives Forum (ECEF) returns as a completely retooled virtual experience on November 18, 2020. After a careful review of available options, ECEF selected Freeman to provide the virtual event platform. In addition, ECEF named Freeman as the exclusive Gold Sponsor.
Executives Get Hands-on Access to Revolutionary Customer Service Tech
“All areas continue to show growth” is the central take-away of the 2019 ECEF Pulse survey of exhibition and convention executives. The survey is conducted annually by Freeman and Lippman Connects, producer of Exhibition and Convention Executives Forum (ECEF).