Find. Attract. Retain. Grow.

Information You'll Use the Very Next Day

  • Actionable Insights and Tactics

Engage with the best marketing minds in the industry and share field-tested tactics for acquiring new and more attendees. Take away insights from executives, managers, and marketing specialists who walk the walk. 

  • Measurable Trends and Benchmarks

Check your campaign against recent industry research. AAR's exclusive research partner EVOLIO Marketing will be on hand to provide a fast-paced briefing on the key data points most relevant to attendee marketers. 

  • Widen Your Circle of Industry Contacts

AAR's facilitated group dynamic encourages lasting professional relationship-building. Develop face-to-face connections that benefit your organization, your event, and your career.

Register Now

October 23, 2025

Virginia Tech Executive Briefing Center
Arlington, VA

Registration Fee

$425; $325 for each additional colleague

Change in plans? Last minute substitutions are welcome or cancel for a full refund up to one week before AAR.
 

ATTENDEE ACQUISITION ROUNDTABLE

Give Me 80 Seconds to Introduce AAR

Popular AAR Topics

Learn how to find, attract, and retain attendees to grow events.

Engage with seasoned professionals, subject matter experts, and forward-thinking specialists on the most relevant topics of the day, including: 

  • Converting prospects into attendees & attendees into fans
  • Digital marketing techniques and resources
  • Improving social media success
  • Low-cost target marketing tactics
  • Getting more out of mobile tech
  • Mapping the attendee journey

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Programming Endorsed by IAEE

Earn 5.75 clock hours towards CEM recertification.

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Lippman Connects' Industry Allies

Industry Allies

Put This Agenda on Your Agenda

AAR October 2025 Preliminary Agenda

  1. Joe Federbush, President and Chief Strategist, EVOLIO, will be sharing hot off the press industry data.

  2. Make valuable connections with marketing professionals and experts.

  3. This discussion will explore five emerging trends, grounded in Freeman research that are transforming how we attract and retain event audiences. From evolving messaging and channel strategies to increasing discoverability in an AI-driven world, you'll gain insights from Kimberly Hardcastle, Chief Strategist, Freeman Company, that will help you create urgency, expand reach and increase conversions. It will also cover how intentional networking and a thoughtfully designed attendee journey can deepen engagement and foster long-term loyalty, reducing the need to continually replace large portions of your audience each year. 

    1. Messaging: Timeliness Over Timelessness -- In an era of constant change, messaging that reflects what’s happening now, both in your industry and the wider world, creates urgency and relevance that drives registration.
    2. Channel Strategy: Beyond the Inbox -- With email fatigue on the rise and younger audiences favoring other platforms, diversifying your outreach across channels like SMS, social, and influencers is critical to breaking through.
    3. Discoverability: Optimizing for an AI-Driven Web -- As search behavior shifts from keyword queries to natural-language prompts, your event website needs to be optimized for answer engines to ensure your event shows up when potential attendees are seeking solutions.
    4. Networking: A Strategic Lever for Retention -- Freeman research shows that when networking is purposeful and aligned with attendees’ goals, it builds community, eases anxiety, and becomes a top reason people return year after year.
    5. Attendee Journey: Designing Pre-Show Touchpoints That Convert -- By intentionally mapping and optimizing pre-show communications, from first impression to registration, you can create momentum, build trust, and increase conversions.
  4. Breakout sessions on a hot topic will be followed by sharing key takeaways.
  5. The information exchange accelerates to a furious pace when the team shares takeaways.

  6. Attendee Acquisition Roundtable starts and ends on time. You can set your clock to it.

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OUR GALLERY

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Resources

Featured Attendee Acquisition Resources

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Take Away Information You Will Use Immediately