Exhibitor retention isn't just about customer service—it's about understanding which exhibitors are likely to return, which ones are at risk, and why. Abby Nero, Regional Vice President, MYS will explore how organizers can use data-driven insights to strengthen exhibitor relationships, improve renewal conversations, and grow revenue year over year. She'll also share how technology helps organizers proactively identify at-risk exhibitors and unlock new revenue opportunities—without relying on guesswork.

Learning Objectives:

1. Understand the leading indicators of exhibitor retention and churn—and how to spot them early.
2. Learn how data can support smarter, more strategic renewal conversations.
3. Explore real-world use cases for leveraging event behavior and revenue pacing data to inform sales strategy.
4. Discover how AI-powered insights can help uncover new opportunities to retain and upsell exhibitors.

True genius is giving the customer something they didn’t know they needed. Here’s your chance to be a genius for your customers when Nick Borelli, Marketing Director, Zenus, presents Seven Questions To Ask Exhibitors During The Sales Process.

Nick will explain how to diversify your exhibitors’ expectations. You just need to ask deeper questions on how they measure success. Just seven questions will uncover measurable event results that validate exhibitor investments.

You’ll become a true partner while increasing booth retention. In addition, you’ll get a brief overview of how readily available tech like AI can give you more resources than you’ve had before. Outcomes include:

• Tangible brand equity gains from show alignment
• Relationship and investment growth aided by objective metrics
• Going beyond one-size fits by embracing data-backed strategies for success