What information do today's data-driven exhibitors need to justify their spend on your event? Hear from two experts who have exhibited, sponsored, and evaluated ROI – from the corporate perspective. Jeannie Henson, Director of Exhibit Management for Siemens Healthineers North America, and Joe Federbush, CEO, EVOLIO Marketing, will share successful (and not-so-successful) examples, data, and insights about what it’s like to be in an exhibitor's or sponsor's shoes.  You'll take away actionable new ideas that can be implemented right away to improve your relationships with your customers, regardless of your show size and industry. 

More is not necessarily more when it comes to crafting and executing a modern approach to lead generation. Today, it’s all about strategy, precision and creatively breaking through the noise. In this content-rich mini-session, mdg will share novel ideas for growing your prospect pool and turning leads into sales.  

Ben Dunlap, Regional Vice President, Map Your Show

The information exchange is fast and furious when every team member gets a chance to share top takeaways that will enhance their sales practices and decision-making.