Get a 15-minute rundown of the ideas that are pushing sales to new records when Justin Post, Regional Vice President, Map Your Show, culls the best of the best from hundreds of recent sales implementations. However good your sales are now, you'll walk away with ready-to-use tactics that will close sales faster, get you a bigger share of the budget, and boost renewals.

Dive into the art and science of exhibit and sponsorship sales when Dan Cole, Senior Director, Exposition Sales, AVIXA, reveals the dynamics of eliciting information and earning the sale. This is information you will use on your very next sales call.

Recent data shows that the gap between exhibitor expectations and satisfaction levels are widening. To close this gap, event sales professionals must first understand what’s driving the unprecedented shifts in customer expectations and then proactively adapt their approach. How can you translate the data into better sales outcomes? mdg President and Chief Marketing Strategist Kimberly Hardcastle-Geddes helps you navigate the changing nature of exhibitor and sponsor sales.

The information exchange is fast and furious when every team member gets a chance to share top takeaways that will enhance their sales practices and decision-making.