Exhibit Sales Roundtable

Exhibit Sales Roundtable

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08:00 AM
  1. Networking Breakfast
09:15 AM
  1. Marriott Marquis, Chicago, IL
09:50 AM
  1. There’s a new generation of exhibit manager on the rise. Ready or not, they have more demands and higher expectations. They evaluate events based on performance, not hearsay. Does your website have detailed information? Because they won’t wait for answers. In this conversation between Jon Wolff, Global Event Manager for Lenovo’s Solutions and Services Group, and Joe Federbush, President, EVOLIO Marketing, you’ll take away five of the smartest things you can do to earn the sale – and five surefire ways to lose a customer.
10:50 AM
11:05 AM
12:00 PM
  1. Networking Lunch
    Make valuable career connections with exhibit and sponsorship sales peers and experts.
01:10 PM
  1. Exhibit and sponsorship sales is a highly sophisticated set of skills that need constant refinement. Take a shortcut to the mountaintop when sales legend Dan Cole demonstrates how to manage every sales relationship with the capability and confidence of a master. Senior Director, Exposition Sales, AVIXA, Dan has distilled 35 years of sales management success into an easy-to-follow game plan. Highlights include:

    • How to earn the right to ask for the sale.
    • Asking the right questions to provide the right solution.
    • Position your event as the answer to your customers’ challenges.  
    • Make your vocabulary work harder for you
02:10 PM
  1. Rich Stone, CEO, EXPOCAD
02:45 PM
  1. Networking Break
03:05 PM
04:00 PM
  1. The information exchange is fast and furious when every team member gets a chance to share top takeaways that will enhance their sales practices and decision-making.
04:30 PM
  1. Adjourn
    Exhibit Sales Roundtable starts and ends on time. You can set your clock to it.