Like any talent, your sales skills benefit from constant refinement. Go right to the mountaintop when sales guru Dan Cole shares his 10 steps to mastering the exhibit sales process. Senior Director, Exposition Sales, AVIXA, Dan has distilled 30+ years of sales management success into an easy-to-follow game plan. Highlights include:

• You don’t know everything – evergreen ideas to sell by.
• Position your event as the answer to your customers’ challenges.  
• Let your vocabulary make the sale.
• Turning customers into brand ambassadors.
• Asking the right questions to provide the right solution

AI is here to give you more, better data for your exhibitors and sponsors. This session will demonstrate how any size sales department can implement available sales tools. Nick Borelli, Marketing Director, Zenus, will reveal how AI-powered data helps tell the full story of why customers should continue partnering with you. AI covers the resonance of their brand, the validity of their messaging, the quality of the conversations, and the experiential impact of their overall presence at your event.

3 Take-aways: 

• The metrics you need to measure behavior and experience
• Return on investment data from facial analysis
• The ethical considerations for AI data collection

Predictive analytics is now as essential to sales as a CRM. It’s a readily available and accessible tool that can help you boost your revenues and take control of your budgeting process. Joe Colangelo, CEO and Co-founder of Bear Analytics will delve into the transformative power of predictive analytics. He will guide you through the process of integrating your own variables into predictive models, ensuring that the unique aspects of your event are accounted for. You’ll get to keep the core model he’ll discuss too!

The information exchange is fast and furious when every team member gets a chance to share top takeaways that will enhance their sales practices and decision-making.